MusicPub

As I wrote in one of my previous articles, the orange revolution has begun. RSS is here and it has taken the internet by storm. The number of webmasters becoming a part of this online revolution is growing on a fast pace. The reason is, RSS feeds have proved to increase traffic in a big way. And creating your own RSS feed would surely be a step towards tapping in a new source of traffic. However, just publishing your own RSS feed and waiting for miracles to happen won't work. In order to get those most wanted subscribers, RSS feeds need to be promoted and marketed in the right way. With a good dose of quality traffic directed towards your feed, long term subscriptions will definitely start pouring...

The self-indulgent writer listens only to the mumblings of sycophants, toadies, and flatterers, thus failing to heed the valid criticisms of editors, critiquers, and reviewers. Since improvement involves the time to review, to edit, to revise, and to rewrite, the self-indulgent writer avoids or neglects to do this. All writing can be enhanced by revision and review: a change in viewpoint, a change in syntax, a change in sentence structure, or a change in design. Most flourishing writers take the time and effort to appraise their work before submission to an editor, a publisher, or a broadcaster. Those writers that do not assess their work abandon themselves to self-pity and blame their lack of...

The profession of writing has its own fascination among individuals; it is considered to be a very noble profession. There are many individuals or newbie writers who dream of becoming a published author. However, it's really very difficult for newbie writers to find publishers for their work. Publishers they usually prefer only established authors for their upcoming publications. Even the field of publication is dominated by established and popular authors. Newbie authors, freelance illustrators or other publishing professionals really have a hard time finding a suitable match for their work. The traditional methods for aspiring publishing professionals to find publishers or suitable publishing...

important for prospective self-publishers to understand what POD is and what it is not. POD stands for “print on demand,” and is a digital printing technology enabling a publisher to print as few as two or three dozen copies of a book at an affordable price, something that was never before possible by any means. This technology has had a major impact on the publishing business. Because of it the publisher no longer needs to print several thousand books before discovering whether on nor his book will sell. The phrase, however, has come to be used in two very different ways, and it is important to distinguish between them. 1. POD as a means of production. Many publishers, of which my...

> Ever wondered how to give the publisher exactly what they want? Forget it. Even if they knew, by the time they made up their mind, they'd have already moved on. Yes, check out Mike Scantlebury and see what he has to say on the subject of writing, publishing and finding out how to give the readers what they want - a much better idea. Okay, so you're an aspiring author or a wannabe writer and you're staring at the blank white page, wondering what to put on it. What would be the best thing to write about? What are publishers looking for? Hmm, tough question. I know, check out a few websites. Look at the home sites of well-known Traditional Publishers and see what they're putting out at the moment...

Publishing articles is the most cost efficient ways to promote your business online. That's quite a bold statement. How can it help to simply submit articles to a publisher? Keep reading and find out. No business can survive without a marketing strategy. This is true even for online businesses. One of the most successful ways to promote a business online is via article distribution. Done right, businesses can see a major increase in interest and potential sales when they employ a good article marketing strategy. What is Article Marketing and Distribution? Article marketing refers to the process of writing short articles that contain relevant keywords related to the business being promoted online...

Last week I sold 200 copies of my book to 20 people. They were members of the Rotary club and the expected turnout for the event was poor due to poor weather. The organizer who invites guest speakers was so distressed because they expected at least 70 members to show up. I did my best to assured him it didn't matter. I had of course, agreed to speak with the hope of generating sales so I had to think fast and came up with this plan to maximize my sales for the day. 20 people walked out of the room with 10 books each because I asked them to. Its so simple, just ask, all they can say is no. This is a simple 7 step approach to selling your books to a small audience and maximize on the experience. The...

Most writers have heard the amazing stories of authors who were turned down by publisher after publisher before finally deciding to self publish their books. In these modern day fairy tales, the author is rewarded not only for her creative writing skills, but also for her initiative, by selling a zillion copies. Then the big publishers start to take notice. They get into a bidding war, and the book writer is again rewarded, this time with a fat contract and a book that hits the best seller list. So, do these things really happen, or is it all a myth? The answer is a little bit of both. Yes, there have been some authors that have risen to fame after deciding to self publish. Some examples include: 1...

p>Self publishing a book is a rewarding and lucrative endeavor. The satisfaction of seeing your name in print, of seeing your hard work compiled into a professional, sale able product, of sharing your knowledge, expertise, and passion with the world is unsurpassed. However, self publishing a book is not for everyone. Here are 5 questions to ask yourself to determine if self publishing is for you. Question #1 Do you enjoy speaking to others about your passions and interests? If you enjoy communicating with other people that share similar interests or have a desire to learn about something that you're knowledgeable in, then self publishing is for you. Why? When you self publish a book you become...

So you have decided you want to write a book, but the important thing is to write a book that will sell. There are some easy tips to writing an interesting book that readers won't be able to keep their hands off. - Type of book to write. Focus on something that will interest a broad market of people. Usually non-fiction works best for new authors. Write your non-fiction, self-help book first since it is more of a moneymaker for new authors, so you can finance your other efforts. - Have passion about your topic. A common refrain in writing circles is to "write what you know." Research might seem like a daunting undertaking, but if you have enough interest in the subject that you want to write about...

Paris Hilton has consistently stayed at the very top of search engine searches for months and many a self publisher has cashed in on her name to win huge chunks of traffic to their sites via search engines. There are many other beautiful young ladies in the world but this particular one has managed the feat of staying on people's minds for a long time. What this proves is that all a self publisher needs to be able to draw huge traffic online, is a carefully crafted PR or image strategy. In the old offline days this meant distributing news releases to the media or drawing media attention in a certain direction of interest. In today's wonderful world of blogs, the blog itself is a powerful media for...

Unfortunately, recently I have been hearing a lot of small business owners complain about online companies that have ripped them off in the past. Some experiences involve companies taking their money when they sign up and not delivering what was promised. Others involve the company simply "disappearing" after the customer signs up without delivering the service paid for. It is my goal to educate small business owners so that they can avoid these situations from happening in the future. There are a lot of precautions that can be taken and simple research that can be done so that you, as a small business owner, can rest assured that your money is safe. 1. Do a Google search on the Company's name. If...

Someone once said to me, "Just because you do not go the traditional route to publish your book does not mean that what you have to say is not worth reading." There is a lot of truth in that statement. Having chosen the route of self-publishing, I have learned some things along the way. This is the first article on things to consider if you are thinking of going it on your own. What is your goal? For most of us, our dream may be to simply get the message out that we have poured our lives into producing--regardless of how. If that is your goal, then self-publishing may be an ideal way to go about it. Consider the following when making this decision: Is your book mainly for your family and a few...

E-zine publishing or electronic magazine is a new, innovative invention where you have the capability to promote and market an e-book or a published material with a very meager amount to spend or at times none at all. E-zine publishing has become the way of life of most marketers and businessmen alike when they practically would like to engage into promoting and advertising the company products and items. Indeed, the E-zine publishing has taken over the traditional and classic magazines in line with commercializing and advertising a product. In order to get engaged with E-zine publishing the most effective ways, the steps below are being suggested.a. Remember that any electronic subscriptions...

You have finished writing your book. Now you want to figure out how to get it published. The traditional way is to approach established publishing companies and get them interested in the project. But times are changing and you may want to publish the book yourself. Well, it's the right time to do that! Publishing has never been easier to do or less expensive. There are two options in "self publishing". Subsidy publishers/printers. The terms subsidy publisher and subsidy printer are essentially interchangeable. A search for self publishing resources on the Internet will yield subsidy printers. Subsidy printers offer more services than the usual commercial printer. The services may include...

Have you ever visited your local bookstore and been unable to find the book for which you were searching? But did you ever react by writing one? I did. When I couldn't find the perfect memory book to document my beloved dog's life, my entrepreneurial spirit kicked-in and I took the biggest, yet calculated, risk of my business life - I created and self published "It's My Dog's Life - Your personalized puppy memory book." A year-long project that garnered a commendation from the consummate businessman himself, Donald Trump! It all started a few years ago while I was packing my belongings to move to a new home. I kept finding mementos from my dog Clicquot's first few months with me - adoption...

Every author is a writer, but not every writer is an author. Kind of like the every vegetable is a fruit, but not every fruit is a vegetable thing. So what's the difference? When does a writer become an author? Simply put, a writer is, well, one who writes. Rocket science-I know! Writers' work can vary from freelance magazine and newspaper articles to copywriting for websites and corporate marketing. A writer typically writes for a living, often freelance, or on the payroll of a company large enough to have its own copywriting or journalistic department. An author, however, is a special breed of writer. Don't get me wrong, all writers are special! But authors see a larger vision. They see the world...

Advances in technology have made it very easy for all us to share, copy or change information. However, people who are blogging or into online publishing should be very careful about copyright infringement. A small mistake can be an expensive one and could lead to legal complications. Here are dos and don'ts for an online publisher that can help you figure out what you can do and what you cannot while publishing content or images on a website or blog. Dos:o You should ensure that you use just material that is available on the public domain. This means you can use anything that was written by the federal government, documents produced prior to 1923 and those that were produced before 1977 before...

Online publishing is not so difficult. You can just make a Blogger or Wordpress account and suddenly become a self-published author or you can use software like FrontPage to create a nice web page or you might as well start publishing a periodical newsletter. It's your call. The more you surf the Web and collect ideas from other sites, the more skilled you become. However, it comes a point in time when you want to promote your business and your skills via traditional printed publications (business cards, brochures, fliers or newsletters). And you'll probably be tempted in self-publishing again. Although online things are simple, there are other factors you should consider offline: quality of...

Self-publishing is not a topic that requires a definition. If you are already an experienced author and you used such tools for your writing, you know what you are dealing with. You probably have a blog or a website where you showcase your skills. If you monetize your blog, you are even one of the self-published authors who makes money from his/her work. Many bloggers refuse to display AdSense ads or other such distracting features. They fear that displaying moneymaking widgets lowers the credibility of the blog and their own credibility. If we analyze the Web and the online self-publishing channels we find even more controversial opinions. But no matter how we look at it, self-publishing is...

> In the wake of the terrible tragedy in New York and at the Pentagon, perhapswe need to reevaluate the way we handle and position our workforce. The World Trade Center was a huge target containing a congregation of thousandsof individuals and hundreds of companies. In such a situation, in manycities, the idea of implementing a telecommuting strategy to decentralizethe workforce would not only save lives, but also reduce the hit taken bymany companies. --- Never again! --- I recently spoke about this current national situation with the heads ofseveral companies with which I've worked. All of them replied in a way thatmade me realize that they were more concerned about the safety of theiremployees...

1. Send your newsletter at regular intervals. For example, the second Tuesday each month or the first and third Friday each month. Your readers will appreciate that it is predictable. 2. Studies show that your heading should be less than 50 characters. Make it engaging so you can prompt readers to open the message. 3. Many e-mail users now read messages with preview panes. That means that the first few paragraphs of your newsletter should be engaging in order to convince the recipient to keep reading. 4. Use a table of contents to entice readers. Better yet, make the subjects clickable so it's easy to navigate the newsletter. 5. Include a good balance of useful content and sales copy. Ideally your...

> Have you ever accomplished something, then wondered where to go next? Or,perhaps you've accomplished something and just continued down that same pathbecause it worked. Many people become stuck in this way because of the "security of sameness." You can get stuck from problems as well astriumphs. I have to say that my life has been a most interesting set of twists andturns, but I've always had the opportunity to maintain a little bit ofcontrol. The control I kept, however, was not over my environment or mydirection, but on me and how I handled or initiated change. You realize when you get stuck and that you devise a plan to moveforward---it all depends on how you manage and initiate your own change...

I am a firm believer in goal setting. Each year I write a detailed Goal Plan and post it next to my desk. Having clear intentions and specific goals keeps me focused. Some people do this at the start of a new year, while others use their birthday as the annual launching board. It doesn't really matter when you create your plan, as long as you get it done. When you take a goal out of your head and commit it to paper, something magical happens. Not only does it solidify your commitment to achieving the goal, but it is the first step in moving closer to the target. Better yet, set goals that feel a little bit out of reach. These are the best kind because they push you beyond your limits. And while some...

1. Reach out to your past customers via phone, e-mail or direct mail. Remind them that you exist and let them know about your new offerings. 2. Get active in online groups on LinkedIn. Find out where your target audience participates and get engaged. Answer questions, ask questions and be a resource. 3. Join a local business networking group such as BNI.com or 4. Find something news-worthy about your business and reach out to local media directly or national media by sending a press release through 5. Start a local networking group through Make it interesting and engaging for your target audience. 6. Connect with your peers. Invite them to a brainstorming session either online or in person and...

Whether your target audience is in your neighborhood or across the world, you can use your local resources to get the word out about your business. Your local community is easily accessible and provides dozens of opportunities for building a buzz about your product or service. The following are twenty ideas to get you started. 1. Offer Your Product or Service as a Free Give Away - For example, if you own a restaurant, you could have your local Holiday Inn give away dinner gift certificates for $10 to hotel guests during check-in. If you own a car wash, you could have the local car dealerships give away a certificate for a free wash with all car purchases. Think about businesses that are...

The writer of the Book of Ecclesiastes said, "Of making many books there is no end" (Ecclesiastes 12:12). "Making them" is the first part of the journey. Selling and distributing your books is a major obstacle course, but it can be done with some planning and much perseverance. The only way to get people to buy your books is to make them aware they are available. That is an obvious statement, but often ignored by writers. If you write a book, people will not automatically beat a path to your door to buy it. You have to sell it to them. Internet Marketing is a vast subject, but well worth researching because there are literally millions of buyers online at any one time. Here are some ideas to work on...

Any IT or Digital Professional who has ever thought of looking for a Job in the UK seems to be asking the same question: "Is it the right time to look for an IT Job in the UK?", "Is UK IT Job Market picking up? - and if so, is it ready to start hiring non-UK based candidates?" As always, there will be as many opinions as opinion givers. Recent surveys give pretty optimistic signals though. One thing is sure - the gloomiest times are behind us and all specialist IT Recruitment agencies in London seem to confirm that ever since the IT job market in the UK hit rock bottom in early 2009, the situation has been getting only better ever since. So what are the indicators that prove it? There are a couple...

Networking and marketing may be similar but they are definitely not one in the same. Networking is the art of making acquaintances and sharing information about yourself, your business or product. Its purpose is to build relationships that offer a mutual opportunity for both parties to prosper. Marketing is publicizing a service or product with the intent of closing a sale. In promoting my business, I use networking efforts far more than sales and marketing tactics mainly because it is fun and I love people. I don't like to be face-to-face or on the phone with a pushy salesperson and I do not enjoy hard-sell printed ads that use in-your-face (blatant) methods to persuade me to buy a product. Many...

There is a difference in developmental editing and copy editing. In copy editing spelling, punctuation, and mechanical errors are the task at hand. Developmental editing comes prior to copyediting. There's no need to look for a missing comma or semi-colon when you don't have your characters well-developed or when the plot is not moving and the scene is not set up. That book will need to be rewritten before it can be sent for a copyedit. The developmental edit is a huge process sometimes involving ghostwriting. The developmental editor may rewrite sections where the author is stuck. He or she may give ideas on how the story could move forward, or suggest a new avenue or a new character to be...

For those writers who plan to have a book published, I can only hope that your manuscript will go through a thorough edit before it is printed. That is especially important for those who self-publish or use publish-on-demand services to bring their book to market. These methods usually do not require or offer editing services to catch mistakes that can cost you credibility as an author. As an editor for individual authors as well as working as a contracted editor for two publishers, I've seen many grammatical or mechanical errors in manuscripts. I'll share a few of the more common mistakes in hopes that you might avoid these pitfalls. Please note that Associated Press (AP) style is commonly used for...

Learning how to set fees for freelance writing projects can be confusing especially for the beginning freelance writer. When I first started my freelance writing business, I had no idea what to charge, so I looked online at websites of other writers. Not many of them posted their fees on their website and now I know the reason. Fees must be set by the project after taking many factors into consideration. In the first year of my career as a freelance writer, I joined the pool of freelance writers at where I had to bid for projects. There were many writers and lots of project leads, and I felt overwhelmed; however, I had paid my yearly fee to join so I decided to give it my best shot. Many times I...

I chose to explore the culture of Haitians who practice Vodou, a religion also known as Voodoo, Vodun, Vodoun, Voudun, and Yoruba Orisha. I have just returned from a vacation in the Caribbean (Punta Cana, Dominican Republic), which shares an island with Haiti. While there, I met a man from Haiti and was reminded of a bizarre experience I had in 1998 when I was ridden by an orisha (loa) during an inner-city Christian church service. Thus, I thought this would make an interesting subject for this assignment. To make things simpler in this essay, I will refer to this group simply as Vodou or Vodoun. Introducing Vodou and Haitian Culture Vodou is a Caribbean religion blended from African religions and...

Setting up a book signing is not an easy task by any means. Many larger bookstores won't waste their time on an author they've never heard of, and many of the smaller, independent bookstores are unwilling to risk buying books if they cannot guarantee sales from them. Some of these indy stores have even instituted a method to soften the blow of non-selling authors at book signings - and that's by charging authors to have a signing along with displaying their books. There are ways to get yourself into these stores - even the big chains like Borders and Barnes & Noble - without paying an arm and a leg for it. It will require an awful lot of legwork on your part though, and a good deal of networking. 1...

Some people do not use dashes in their writing because they are not sure of how to use them correctly. However, proper use of dashes can add zest to your writing so why not learn the proper way to punctuate a sentence with them? Whenever you write a sentence that requires a break in thought, you may be accustomed to using double hyphens or two dashes (--); however, the proper length of the dash is dependent upon the punctuation needed in the sentence. The proper name of the symbol(s) you need is either an "en" dash , an "em" dash or a 3-m dash. Originally the en dash was the width of the letter "N" on a typeset, and the width of the em dash was the width of "M"; hence the names. En dashes (-) are...

Let's talk about your book. Do you have an idea about what you want to write? Begin by searching the market to see what else is already out there on the subject. If you find that the market is flooded with books in that genre and yours will be another needled in the proverbial haystack, you may want to select a different topic to write about. If you decide to go ahead with your idea, you will need these market comparisons in your book proposal later on, so grab the ISBN, price, binding type, publication year and place, and a short synopsis of the book. Save this information in a word processing file. The next thing is to begin your book proposal. Yes, even before you write your book. It will give...

As a writer and editor, I work with many clients who come to us when they are thinking of publishing a book. My team mates and I enjoy helping writers become authors and authors become better writers. We may find that a manuscript needs a lot of work or only a little tweaking before it is ready to present to the world and make a great impression. There are three types or levels of editing that we offer: developmental (or substantial), medium, and light. In each of these services, our editor will analyze a book manuscript or document and mark all technical errors, and then return two electronic copies of the manuscript to the author. One will be a red line copy tracking the changes we made. This...

The effort involved in self-publishing is never trivial. But in the end you might discover the secret to successful self-publishing. The Journey to this Point Of course, even to get to the point of having a book ready to go to press, you may have: - started a publishing company, - opened bank accounts, merchant accounts, Paypal accounts, and created an identity for your company, - registered your company with RR Bowker and the Books in Print database, to get your ISBNs, - figured out how the book distribution system works, or might work for your company, - established a presence on the internet and in social media to promote the launch of your book, - found freelance service providers for editorial...

The publisher services company recently announced that John Edgar Wideman, two-time winner of the Faulkner Award for fiction, would be publishing his collection of short stories in conjunction with Lulu's new VIP program. A press release said Wideman decided against a traditional contract - and royalty advance - because he wanted more control over the publishing process and to develop a direct connection with his readers. You Know Who You Are But anyone connected to book publishing often hears the opposite story. A woman spent months working on a book, but never got any further. Or a man, getting up early for years, completes a manuscript but just prints a few copies for friends. Why? Because they...

In 2003, DVD releases of classic films were not only few in number, but rarely contained titles that were unfamiliar. This scene has dramatically changed for the better. Now thousands of classic titles can be purchased on DVD, and at least a hundred "new" old movies are released every month. So many have hit the market, in fact, that online review sites now cover less than half of them. But you know they're out there, because you see them in the stores or find them listed in catalogs. We have two problems. Much as we would all like to purchase every new DVD release that appears on the market, our funds are limited and we need to be selective. First up, of course, are the movies we fondly remember...

Information Technology (IT) industry is one of the major areas of human activities. It has rapidly matured in relatively short span of time. More or less every one is taking advantages of IT and those who have yet not integrated IT in their work and life want to. Like any other industry, IT also has its own share of problems. One of the major problems IT industry and professionals are facing is called braindumps - questions and answers from an actual IT certification exam that leak out to those who are getting IT certification to enhance their skills and knowledge. Braindumps are engaged in is an illegal practice that has seismic effects on all concerned. How is it illegal? Every candidates going...

Ask anyone in the street what they can tell you about King Solomon, and almost everyone will reply that he was noted for his wisdom. Most people will also agree that Solomon is presented in the Bible not only as a wise king, but a good king. Where do these common misbeliefs originate? Was King Solomon really a prince of wisdom? Was he truly an upright, worthy person? Does he actually deserve his stature in popular imagination? The Bible chroniclers, in fact, try to portray Solomon both ways. According to the Bible, Solomon was both wise and foolish. He is also portrayed as both an admirable figure and one completely lacking in honor and rectitude. One of the first signs of this dual approach occurs...

1. The Title: Many writers often undermine a great story by a prosaic or uninteresting title. Look at the titles of the stories in various anthologies. Admittedly, not all of them may be novel or striking, but in a book collection it is necessary to vary the titles a bit. However, when submitting a short story in a Contest, remember that the title is the first thing a judge sees. Try to think of a title that is clever, original and relevant. 2. Length: Many writers don't know when to stop writing. Avoid unnecessary anti-climaxes. A short story must be concise. On the other hand, it is not necessarily short. But even if your maximum limit is 8,000 or 10,000 words, to sustain reader interest in a...

The first problem is one of genre. Sometimes a contest itself will spell out exactly what genres are required or are acceptable, but mostly the rules of the competition will not disclose if the contest has a bias towards traditional verse, free verse, or experimental. To find this information, a potential entrant will need to examine past winning entries. If there is no traditional verse among the winning or commended verses, it can safely be assumed that, despite what the official rules may indicate, it is a waste of time sending traditional poems to this particular contest. Even Wordsworth himself would not break into the winners' circle. The second qualification to ferret out is whether the...

INDUSTRY ANALYSIS *Shanmukha Rao. Padala  **Dr. N. V.S. Suryanarayana INTRODUCTION:             Industry and competition are the main constituents of the task environment of a business firm. The environmental survey will not be complete without industry analysis and competitor analysis. Analysis of macro environment gives rise to common information whereas Industry Aanalysis provides structural realities, specific and unique information, which are required for strategy formulation. Industry analysis brings to light the industry attractiveness and the firm's competitive position within the industry. The indusrty's attractiveness is mainly determined by its growth potential and inherent...

In this day and age, when you are looking to start a new career it is important to think of things using the bigger picture. While everybody wants to do what they know will be good for their pockets, it is also easy to want a rewarding career as well. Who wants to be stuck in a dead-end job that they know they hate? Life is about challenges, and if you need a new challenge and a new job, refrigeration engineering and industrial refrigeration systems may be the type of career for you. The topic of engineering can encompass a variety of industries. Refrigeration engineering is just one of many different types of engineering, but it is just as important as the rest of them. People keep their things...

Since the reform and opening, China's microelectronics industry has experienced rapid growth period of three, the first time in 2000 before the new Tao IDT8500 million acquisition of technology to be represented by the new technology's success Tao has a certain chance, because the main body of the operation of the new Tao in Silicon Valley, but research and development in Shanghai, two outside, the new Tao technology success as the success of China's domestic microelectronics start not too much at present, new and second tao YANG Chong founder of pioneering technologies Montage Microelectronics Shanghai. The success of the new technology is only coincidence Tao, after all, there is no industrial...

   The global financial crisis hit, Quanzhou textile and garment industry to launch major upgrade in the fight against the negative factors, while looking for danger in the machine. Among them, seven wolves and a number of enterprises to use the earlier appreciation of the renminbi opportunity for advanced technology and equipment imported from abroad to improve competitiveness of their products; Haitian traditional industries such as textile industry chain, highlight the stereotypes and enter the new technologies, thus breaking the development of new Road; carbene brands playing a new fabric ideas, highlighting the green theme. "Cold" hit: 2 / 3 companies are not making money "The number of...

After Sept 11, 2001 when USA got struck by terrorist attack, almost all the industries has been affected. But Aviation Industry is one of the hardest hit, as the major airlines likes of Swiss Air and American airlines. But despite of all these happenings Indian Aviation industry though minute could withstand this pressure and had grown leaps and bounds. This is  due to the growth of Indian economy and tourism industry in particular in the last few years. In the last two years many a new airlines have come to the fore in a huge way and many huge industries have declared their wishes to enter into this industry. Another major leap was the open sky policy of Government of India permitting the existing...