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lass="bottom-link"> When it comes to selling ebooks online, one thing iscertain: a small focused website that features justone lead product will far outsell a big website thatfeatures lots of products and links. By focusing on just one product, you avoid distractingyour visitors or forcing them to make decisions. Thatway, they'll take the time to study your product andthe chances of making a sale are vastly increased. I can see the evidence for this in my own business. While the main company website (BizzyDays.com) continuesto bring in a steady stream of sales, it's actually theindividual websites for each of the ebooks that areresponsible for the lion's share of orders. The problem, however, with...

Marketing plans are great guides for business owners. And a book marketing plan is the specific tool you will use to find and create places to sell your book(s). Consider these six areas when developing your marketing plan. 1. The Audience: Who did I write this book for? Make sure you narrow your focus and target specific groups. Try to network with networks instead of one-on-one. 2. The Product: What kind of book is this? Check out your competition; see what the latest trends are with books similar to yours. One current trend is to sell your how-to book at the end of free how-to teleseminars. 3. The Price: How will I price my book? Make sure you don't price your book too high. Again research your...

Letterpress printing is a technique that has been in use in the Western countries since the fifteenth century, it is been in use by Johannes Gutenberg for the manufacture of the Bible. However there has been a debate over the fact that the letterpress printing has been developed in the East or the West, however this debate was carried forward because of a common reason because the Chinese texts were printed with similar texts along with the similar method so there existed a long discussion on the fact that the Letterpress printing was invented in the East, however it is important to note the fact that the Chinese invented the technology before the publication of the Guttenberg Bible. The Letterpress...

Most people in today's digital world already use some type of graphic software and have some idea of how to put together a business card, flyer, brochure or postcard with with no, or little, problem. The problem is their work is unfinished - unfinished meaning their artwork does not have any needed 'Bleed' values and/or 'Crop Marks' on the PDF. Both bleed values and crop marks are needed in printing so the printer knows exactly how to handle and cut your product. Have you ever wondered why the graphics are not centered or something important is cut off? The reason is because you, through your artwork have allowed the printers to have thousands of options and ways to print your product. So, basically...

Offset printing is one of the most common techniques used in commercial print runs due to its great price and image accuracy. However, like all intricate processes, this type of printing has many different steps. The first step is pre-press production, and it involves the transfer of the original document to film and then to plates for printing. These days some documents in digital format can be sent to presses without even plates being made, but many originals are transferred first to film and then to plates for each run. Film negatives can be made from digital files and most of the time if an original is a hard copy it’s scanned and then the negative made from the digital copy to allow for...

Here's a little trick that's quick and easy to excecuteand will get your banner displayed thousands of timesacross the web. Putting this tip into action requiresno big commitment on your part - in most cases youjust do it and forget about it. Here's how it goes... You're probably familiar with the concept of bannerexchanges. In a nutshell, banner exchanges facilitatehaving your banner displayed on other people'swebsites in exchange for you displaying those otherpeople's banners on your site. The problem with banner exchanges is that you haveto display banners on your site that you may not wantto have there, and with banner click-through ratescontinuing to get smaller, you may be asking yourselfif it...

Self publishing contracts are not created equal. When deciding on a POD company to publish your book, consider the following: Royalties. This is the percentage that an author is paid after a book is sold. Royalties can be based on the gross sale (cover price) or the net sale (after trade discount, printing, tax, shipping, handling, or whatever charges are specified in the contract). Some publishers rave about royalties that are 20% of net. They claim this generous royalty is over three times higher than a royalty paid out by a traditional publisher, which is around 6%. But they are comparing apples and trucks. A traditional publisher pays 6% royalties because they are paying for everything else, i.e...

Try These 5 Tips to Get Started To create the title for his bestselling book, "The 4-Hour Work Week: Escape the 9-5, Live Anywhere and Join the New Rich," author Timothy Ferriss created and tested many titles and title variations to come up with that final combination that hit a nerve with his prospective buyers. To develop the title for his bestselling book, "Swim With the Sharks Without Being Eaten Alive," Harvey Mackay reports that he hired a creative team to hold focus groups to generate possible book titles. They included "Swim With the Sharks" among the 800 titles voted on in the final ballot. Many great book titles are painstakingly developed, and some just happen. But most are usually a...

There are lots of ezines (newsletters) out there that offer free classified ads to new subscribers (and many even offer free ads on an ongoing basis). This can be a nice little source of free traffic and exposure for your website/ebook/ezine but, if not handled properly it can have its downside. The biggest problem is that, by joining a whole plethora of ezines your mail box risks becoming very crowded very quickly, and it's easy to become overwhelmed with it all. This is especially true if some of those ezines send out messages every single day -- as many do. To get around this, and to keep your free ezine advertising campaign under control, follow these steps: STEP 1. Create a separate e-mail...

In some regards, finding online, quality colour printers to produce your documents is much easier now than it was in the past. In other regards, it can be a daunting task, due to the sheer number of online printing companies. Finding the best online colour printers takes a bit of research, but it is well worth the effort. To begin, online colour printers can do a variety of tasks for you. Through digital printing technology, they can produce and deliver high-quality colour brochures, newsletters, and other types of colour documents. When it comes to catching the eye of your potential audience, colour printing can do what black-and-white printing simply cannot do. Consider your own experiences. What...

This article contains information for those who decide to self publish their own book. There are certain things that should be included in the package offered. It is the second of three articles. We discussed four things in the previous article to look for in a self-publishing package. This article continues that train of thought. Fifth: Does the publisher offer an International Standard Book Number (ISBN) or European Article Number (EAN)? Most publishers now offer the EAN, which includes the ISBN embedded within it. This is comprised of a series of numbers and a bar code, normally on the back or inside front cover of the book. These numbers enable the seller of the book to identify the book...

If you want to print large posters for promoting purpose or decorating your store you can do it affordably with either offset or digital printing. This enables you to make big or large quantity posters to suit your various needs. When should you choose digital printing of your posters? -  Go for digital poster printing when you require few posters like only one or two posters. Digital poster printings are costly compared to offset printings. - You can also print rush print jobs digitally. In digital printing process the ink dries up as soon as it is exposed to air. Digital prints used in this process save a lot of time. So with this setup you can get your prints within a day, when shipping is not...

1) Define your dream. What do you want to do and how will you accomplish it? What is your personal definition of success? 2) Examine your book with an open mind and critical eyes. What are its strengths, limitations, and potential? 3) Understand who your reading market is and what they need from your book. 4) Write down your Resources (money, knowledge, equipment, etc), Abilities (what you know and who you are), and Limitations (time, money, knowledge, etc). How will you mange them? 5) Find people who can help you. No one can do it all. (book designer, editor, proof reader, book keeper, CPA, etc...) 6) Study the process of creating and publishing a book! The more you know the more effective you will...

As an author, the most important person in your career is you. Self-publishing takes writing into a higher level since it's you who will spearhead every single detail that makes up your book marketing campaign. However, you should learn to choose a number of allies who will help you all the way to your book's launching. You don't know everything. Going solo in doing your marketing campaign will leave you drained and frustrated. You need people who will help you cut through the competitive market. The future of your writing career basically depends on these elements: (1) you as an author, (2) your book/s, (3) marketing and promotions, (4) and networking. You as an Author Just like establishing brands...

5) Cosmetic corporate connections Publisher B has a new corporate overlord in Amazon, but offers no carriage with Ingram, which means no order availability through many bookstores nor major website listings with competitors Barnes & Noble.com, Powells.com, Bamm.com, etc. Hint: Find a publisher that offers wholesale distribution through Ingram (which includes listings on Amazon, too). Publishing is already competitive enough; your distribution channels shouldn't be. 4) Disavowing any knowledge Publisher P calls itself a traditional publisher, even though it uses the same on-demand technology as other PODs. They require an exclusive 7 year contract (twice as long as most traditional agreements...

Do you want to have an easy time in poster printing? Well look no further. This article will show you five ways to have an easier time when you print posters. You will learn how to avoid the mistakes that most people commit that makes poster printing longer and more stressful. Just remember these five tips and you will find out that the whole process is very simple and straightforward. 1. Proof read your text – The initial thing that you should always do is proof read your poster text. Many major mistakes in poster printing happen with an error in the text. Simple typographical errors can be multiplied a hundred-fold if you don’t check the text early enough. This can translate into bad and...

Breaking up is hard to do. For days, weeks, months and even years, the pain of a failed relationship will plague you. Consciously or not, the tendency is to do a post-mortem of what-has-been as well as pining for what-could-still-be. And while the pain lingers, you need to understand that you can survive a break up. All you need is the right perspective to get over it, move on and move forward. If you are looking for the latest relationship advice on how to get through such painful break ups, here is a (partial) list of books that might interest you. These books - written by noted psychologists and authors and the so-called 'bad boys-come celebrities - can help lighten your love burden and inspire...

Getting your files ready for print is a fairly simple process when using a few guidelines from the very inception of the design project. Because today's modern digital printing can take advantage of camera ready files, the process is much more efficient. Basically, this just means that the printer is able to take the file you give them and immediately send it to the printing system - no edits or manipulations are needed to your file first. Here are the 5 basics of getting your files ready for print. Make Sure The Resolution Is Right For the best quality professional printing results, it's very important to keep the resolution as high as possible. For example, 300 dpi resolution is considered by most...

90% of people are wasteful, and the 3 things they waste the most are time, money and self-esteem. And the 2 thieves that steal these 3 things from us are indecision and procrastination. It’s a fact that more time is lost through indecision than making wrong decisions. And procrastination completely strips us of self-esteem by making us feel that we’re not good enough or smart enough. So don’t let indecision and procrastination hold you back nay longer from becoming the great writer that you really are. You just need to feel more confident about yourself if you want to move up to greatness. And it’s not going to happen if you just waste your time and money reading self help...

Mothers of newborn babies are used to being asked, "What's your baby's name?" As innocent as it may sound, the deeper question behind the question is: "Did you give any thought to your child's name, or did you just pick something out of thin air?" I submit to you, that there are millions of babies around the world who will grow up with names that people won't understand, with no meaning at all, names they themselves don't like. Many of them will eventually apply for and legally change their name. Think of your book as your "baby." This is not to belittle the birthing process, because after almost losing both my wife and daughter during childbirth on November 26, 1983, I believe that nothing can...

How to choose a reliable printing company in China is an essential task. No one wants to waste valuable money on a printing company with printing services that are outdated, expensive or not useful. However, judging good printing company in China is not just about knowing how their printing quotations compare. How to judging a good printing company in China, you should examine the anatomy of printing company in China so that you can choose the right partner to print your materials. Your first tip of choose printing company in China is their technology. Having the most cutting edge, or state of the art printing technology is what keeps a good printing company in China stand out among the rest. You...

We've all suffered rejection and disappointment. Perhaps that job you coveted or someone you loved who might have even led you on before dropping you. It hurts. But you move on. And it does get better. It does, trust me. Being a published writer involves accepting rejection. Think of rejection as an integral part of a road to success. If you have never been rejected then you haven't really tried, have you? There are several ways that you can gain a good perspective on your rejection letters and even make them work to your advantage. Adopt a Healthy Perspective One way is to adopt a realistic, objective and healthy viewpoint on your story's rejection: View selling manuscripts as a "cold call...

You've read books before. Plenty of them. You've seen movies before, maybe even more movies that books. And because you are reading this article, you likely have decided that you have what it takes to create a story, a novel that will not only be published, but also be read and enjoyed by many. It's not secret that many dream of becoming a successful novelist. Perhaps you've had your dream for a long time, or perhaps it has been a fairly recent decision to turn your dreams into reality. There are two ways that will help you to do just this, and when combined together, they will give you an inside track to exactly the success you want in such a way that is just right for you. The first is to create a...

Learning how to write a cookbook can be an easier project than other genres because the bulk of your content is straightforward ingredients lists and how-to information. But that doesn't mean cookbooks are boring or can't include more than just recipes - that is precisely what sets many cookbooks apart. There are entire bookstores dedicated to selling cookbooks and it's important to come up with a way to help yours stand out. As with building a website, a specific focus or theme can help you carve out a profitable niche. Your heritage and family history can often help you in this regard - everyone loves a good story. The two biggest factors to consider when writing a cookbook are the quality of the...

1. Buyers will know that your item is in stock. When a buyer sees an FBA listing, they know the item is in stock and it will be shipped directly from Amazon's warehouse. Non-FBA sellers may cancel an order for many reasons, but with FBA, the buyer can be sure that this will not happen. This is particularly important during the holiday season when buyers count on receiving their order in a timely manner. There is nothing worse than a buyer who is upset because they did not receive their item in time for the holidays. By using Amazon fulfillment, buyers know that the item will be professionally packed and will arrive in a timely manner. 2. FBA items are eligible for Amazon Prime. Prime is a service...

p>The Book Concept Summary is a concise, compelling text citing the central purpose of your book, the benefit(s) your target audience will derive from reading it, and why you are the one person most qualified to write it. Your book idea doesn't have to be entirely original. It doesn't matter if there are similar books in the marketplace. It does matter, though, that your treatment of the subject is unique or superior. Your book concept summary must show that you understand the needs and desires of your reader. Don't assume that you have to appeal to the largest audience to gain the interest of an agent or editor. It's ok to zero in on a specific segment without fear of suggesting too small a market...

Simple bindings for your hand-crafted books are easy to do.  They provide a more elegant and longer-lasting solution than staples or binder clips.  You can use a variety of materials for the cover.  The cover can be made from card stock, file folders, heavy-weight papers, fabric, vinyl, or leather.  Match the binding materials to the content of your book to reinforce the theme and protect it.  Be careful about using wood since it contains chemicals which will degrade the interior pages.  Use it only for a short-term decorative item.  You can make a soft cover by using your choice of material without applying stiff cardboard backing.  Make a hard cover by applying the material over cardboard...

class="googleright"> Email listing dies a slow but steady death if action isn’t taken from time to time. For many of the companies, fifty percent of their subscribers leave them every year. Everyone uses their click, conversion plus open rates in order to live their email program’s success. But they fail to live the dimensions of their and quality of their email list. Email listing hurdle rate is the new metric to be regarded, together with the alternative old ones, so as to stay the list growing. I have a secret method of writing an essay on any topic in less than ten minutes. Instant Article Wizard. I have left this secret till the end of this article. The e-mail listing hurdle rate...

Some business owners find press release writing a daunting task that is why they hire professionals to do it for them. This is absolutely not necessary. If you want to save money that you can use on other advertising tools, you can easily create effective press releases. All you need to do is know what it takes to create a news copy that will easily give your business or your website the publicity it needs. Here's how you can explode your press release writing: 1. The first thing that you need to do is to ensure that the topic you would like to write about is newsworthy. Unlike regular article writing, you need to write about something that has major impact on your business, organization, or...

People interested in other freelance writing careers usually look upon copy editing with disdain. Copy editing doesn't involve attention to the actual structure of a piece, they say, and involves little research and fact-chasing necessary to create a lively, memorable article or story. However, copy editing carries its own unique challenges; such as: 1) you need to pay careful attention to the basic mechanics of writing; and 2) you need to pay attention to accuracy, both in facts and in language. Freelance copy editing isn't just a simpler offshoot of freelance writing in general, but an important discipline in its own right -- and a rewarding one. To become a successful copy editor you need to know...

You might know someone that stutters but a new device promises to help cure stuttering in a matter of seconds. Zachary Taylor is one tough kid only one hurdle slows him down. Words! An experimental device could help and 3 million other Americans who stutter. Introducing the Speak Easy device, it transforms many people who have this problem. This little gizmo is a tiny PA system. It plays the person's voice back into their own ear with a slight delay and change in pitch. When Zachary's mum first heard about this device she did not think her son needed it. After all he is one of the best students in his third grade class. Until recently at a bike race when an older boy mimicked his speech, and he let...

The short answer is 'yes'. You really can't look at pursuing a potentially lucrative proofreading career without having a working knowledge of these arcane little squiggles. However, there will often be times when you hardly use them at all or, if you do use them, it will either be very sparingly or in some altered form. Okay, so let's take a look at these proofreaders' marks. You'll find a link to a very helpful video presentation at the end of this article. It tells you what each symbol looks like, what it means and how and when to use it. But why do we need these symbols, at all? Well, when you're marking up a proof, there's not very much room for you to make your comments. You'll probably have a...

Many proofreading exercise make the mistake of confronting the trainee proof reader with errors in abundance. Every other line contains a spelling error, grammatical gaffe or stylistic slip-up. In reality, however, you're unlikely to find more than two or three errors in any document, particularly if said document has been produced by professional page make-up artists or seasoned typesetters. These overloaded proofreading exercises give the nascent proof reader a false expectation when they launch their careers; when they don't find themselves pinpointing ten to twenty errors per page, they think they must have missed something and self-doubt begins to set in. So, the following piece of copy...

An agent told a friend of mine: 'We're turning down lots of good work unless it ticks absolutely all the right boxes.' Interesting. But what are those 'right boxes' exactly? All the agent knew was: 'We'll know it when we see it.' After giving this some serious thought, I've come up with ten boxes that seem to cover everything a publisher, agent or editor might look for in a perfect novel submission. But ticking all ten won't be easy. (1) I stayed up all night to finish it You need a strong story that grips from the outset and maintains that grip. Plunge straight into the action. Choose the most exciting path whenever you have a choice. And don't give away the ending too soon. Get people to read your...

There are far too many proofreading exercises out there that make the mistake of presenting the proof reader with a surfeit of errors. There's at least one spelling mistakes in each sentence and examples of appalling grammar in every paragraph. Whilst this gives the novice proof reader plenty to do, it also leaves them with a very false impression of what it's like to proofread in the real world. In the real world you are likely to be checking proofs that are the culmination of great care and attention, not to mention a not inconsiderable amount of professional pride. In other words, you'll find very few errors in the proofs you check. The proofreading exercise that follows simulates the kind of you...

The Top 10 Ways to Become a Writer have been composed from many interviews of successful authors. 1. Read & Write a Lot This was the most popular answer given by the authors interviewed. In order to become a writer you need to read a lot of different books and practice your writing. By reading and writing you open up the door to becoming a better writer. You're learning and opening your mind up to new ideas. 2. Set Daily Goals Daily goals are important to become a writer because it helps keep you motivated and gives you a purpose to your writing. If you don't have goals, you'll put your writing on the backburner and won't write regularly the way you would with goals. 3. Study and Practice your...

Books are divided into two very general categories: hard cover and soft cover. Hard covers usually use a Smyth sewn binding and soft covers are typically perfect bound. There are two commonly used hard cover methods, casewrap and dust jacket. Novels usually have a dust jacket for an attractive colourful imprint on the bookstore shelf and the fabric covered cover underneath will usually use gilt lettering on the spine. Casewrap covers are full colour, glossy and don't usually come with jackets. This cover type is commonly used on text or coffee table books but lately is becoming more common on novels. Here are the standard binding options (and there are additional variations). Side stitched The pages...

Last week, the Wall Street Journal published an article that highlighted how E-Readers are changing our reading habits. In sum, people with an e-reader, such as the Kindle or Nook, buy more books and read more on average than people without such a device. From a technology and entrepreneur standpoint, this presents an amazing opportunity for new authors to build and expand their audience, as well as provide new revenue streams to support their love for writing. This article focuses on three distribution methods that can help authors and other artists distribute their works. 3 Distribution Channels Publishing a book on these devices can happen in a variety of different ways. 1. 1.       You can...

Unpublished authors tend to ask me the same questions, and one of the most repetitive question which is always brought up is just how much royalty money do authors receive from publishing a book? So I figured I would write an article to address this subject. A lot of writers hear that authors only receive a small percentage of the selling price per book. Well, it depends. And also there are other cost effective methods to publish your book which I will go over as well. If you are represented by an agent, you share your cut of the book's profits with he/she out of your own royalty percentage. If you are not represented by an agent, you then receive all of whatever your royalty percentage is. In other...

y"> Do you want to self-publish a book? Have you ever self-published a book? Do you know the truth behind the self-publishing industry? When you are a new author starting out and you self-publish your book you must be prepared for several things. The first thing is everybody has their hands out for a free copy of your book. Yes it is nice to give copies to some special people but if you are on a limited budget, Yikes! When it comes to marketing your book everybody wants a copy of your book free before they will even consider it for sale in their shops. Your publisher must consider this when they sell you, your books. The cost of the books to the author is less but the cost is still high when you...

Are you hoping to get your book published? Did you write a book and now you need to hire a freelance book editor? It's possible that you will need a freelance editor to help you achieve your goal. However, there are two types of freelance editors, each with different credentials and skills. Know which type of editor you'd like to hire—and whether you even need an editor at this point.   Should you decide to try to get a book deal with a traditional publisher, be aware that they will do a moderate to minimal amount of editing of your completed manuscript. You won't have to greatly concern yourself with copyediting, also known as light line editing, because they have people who do that for the...

How do I get published?" is a question I'm often asked as a publishing coach. People have an idea for a book, and dream on being on a talk show like Oprah''s. So, how do you take those first steps toward the dream? The first step is to have a great idea. This may not be as obvious as it seems. Your book has to be a combination of several key ingredients: 1. It has to have great appeal to a certain audience (not everyone, but certain specific kinds of people). A book on fitness in general is not as publishable as a book on fitness for working moms. The more general audience books are for the well-established names in a field, not for new authors. (This tip alone could make you more publishable.) 2...

Many would-be writers do not realize putting words to a page is only a small part of the equation of successfully publishing. You must match what you want to write with what people want to buy. You can write a book people are absolutely guaranteed to buy, if you follow a few rules. These rules aren't here to take the fun out of your writing project. They are here merely to help you earn funds from your writing project. If you're against the idea of intentionally writing to earn money from your book because that offends your creative sensibilities, that's all right, but this article is not for you. This article is for people who want to sell books and want to see a benefit to their bank accounts by...

The biggest mistake most novelists make when promoting their books is believing that it's all about book reviews. Wrong. Book reviews are valuable and securing them should be on any author or publisher's book promotion to-do list, but your novel deserves more widespread, long-term, and ongoing exposure than it can get through reviews alone. It deserves to be talked about month after month - as long as the book is available for purchase. Here are six tips for helping you see the publicity and promotion value in your fiction so that you generate the ongoing buzz your book deserves: 1. Find the nonfiction nuggets in your manuscript and use them to create newsworthy material for relevant media outlets...

Many people may be afraid to hire professional title contractors or designers because they may believe that the company will come in their home and take over. They also may believe that they will get talked into something they really do not want and they will go over budget. Finally, other people think that hiring a professional may take the personal touch out of the job or design they want. This may be the case with some big design or contracting companies, but smaller companies do their best to meet your needs and wants and listen carefully to your ideas. Title Designers or contractors that operate their own businesses want you to enjoy their work and their time and effort as much they enjoy what...

Cloze worksheets are also known as "Fill in the Blank" worksheets.  Words are deleted from a prose sentence or passage and the reader is required to fill in the blanks.  Cloze tests or exercises require the ability to understand context and vocabulary in order to select correct words for completion.  Given the right design, these worksheets can be used at all levels of literacy.   A search on the term "cloze generator" will find software programs which create cloze worksheets by randomly deleting words from a passage you enter.  If, on the other hand, you would like to design the worksheet yourself, here are some tips for doing so.   In General.     - Include a line for the learner's name...

> For years, Velobind has been the binding style of choice for organizations that wanted both a professional look and a secure bind.This article is designed to provide you with some simple tips and tricks for binding documents with a Velobind system. For years, Velobind has been the binding style of choice for organizations that wanted both a professional look and a secure bind. However, understanding your Velobind system can sometimes be a little bit difficult. This article is designed to provide you with some simple tips and tricks for binding documents with a Velobind system. Here are five things to keep in mind when velobinding. 1. There are actually several...

When you've been doing something for a while, you tend to take certain things for granted. So when people ask me how to create an ebook, I have to admit that I'm a bit puzzled. Haven't they read any ebooks on their own? Haven't they made note of how they're generally put together? Well, for those who really need some help with ebook creation, this article is going to give you some basic tips on ebook layout and structure. Starting from the top, the first thing that you need is a good strong title and sub title. These will go on your first page in big bold print. You'll also want the author's name underneath. However, between the title and the author's name, it's probably a good idea to have an...

Any experienced sales person tells you the same thing. And their message is the same regardless of the type of selling involved. Whether it is direct sales, cold calling, phone marketing, television, brochures, posters, mail campaigns, newspaper or other print ads or any of the myriad online marketing techniques- you have a period of time at the beginning of your sales encounter, a period of time measured in seconds, not minutes, in which to capture your target's attention. If the medium is audio, you have to perk their ears. If the medium is visual, you have to catch their eye. If the medium is aroma, you have to widen their nostrils. In whatever way you are approaching your prospect if you...