| You've poured your heart and soul into publishing | | | | engagement on the topic of your book, then |
| your book. Now you might be wondering if you'll | | | | invite the public. Once the event is arranged, send |
| need to empty your wallet to promote it. | | | | out press releases and announcements to your |
| It doesn't have to be so. Here is a quick and dirty | | | | local media. |
| book marketing plan you can use right now. This | | | | Most cities have a way to broadcast free events, |
| doesn't cover all the bases by any means, but | | | | so be sure to take advantage of those. In your |
| following these steps will get you started in the | | | | press release, focus on the benefits people will |
| right direction. And they might even inspire some | | | | receive when they attend your event... not the |
| ideas of your own! | | | | fact that they'll be able to buy your book. |
| You start by creating your business cards. Make | | | | At the event, have your bookmarks or business |
| sure you include your contact information, the | | | | cards on hand to give out. You can also hold a |
| URL of your website or blog, and the name of | | | | draw for a few copies of your books. |
| your book. For your title, you can say something | | | | One way to hold a draw is to invite people to sign |
| like, "Author of..." If you have a quality printer, you | | | | up for your newsletter, then draw names of the |
| can print your own business cards, but if possible, | | | | winners from the list. Also have copies of your |
| I do recommend having them professionally | | | | book on hand to sell. |
| printed. | | | | And now that you have subscribers for your |
| You could also have bookmarks made instead of | | | | newsletter, it's time to send one out! The people |
| regular business cards. While we might be | | | | who signed up for your newsletter are interested |
| tempted to throw away a business card when | | | | in staying in touch with you and learning more |
| we're cleaning out our wallets, your bookmark has | | | | about your topic. You can help them by writing |
| a practical purpose, so we'll probably hold onto it a | | | | articles on your topic and sending them out in |
| little longer. Again, a professional print job is worth | | | | your newsletters. Make sure you include a link |
| the extra expense here. | | | | where they can purchase your book too. |
| Now that you have your business cards or your | | | | Want to get more subscribers? It's easy. You |
| bookmarks, it's time to start giving them away. | | | | know the articles you wrote for your newsletter? |
| You can post them on public bulletin boards, leave | | | | Now submit them to the websites, blogs, |
| them inside library books, give them to people | | | | newsletters, even magazines your target market |
| you meet in your every day life or at networking | | | | reads. |
| functions. | | | | At the end of each newsletter include your |
| You're also ready to hold an event to celebrate | | | | author's resource box with information on how |
| the launch of your new book. Arrange a speaking | | | | they can subscribe to your newsletter. |