| How many times have you come up with an idea | | | | they have made. |
| for a booklet, based on some experience you | | | | Suddenly, they are expected to be an expert in a |
| had, and then not followed through? Or maybe | | | | subject they care little or nothing about, and they |
| you did follow through, but you found yourself | | | | find it difficult to promote something they are not |
| less enthused about your idea after your booklet | | | | passionate for. Their name is now forever |
| was created? Excitement and enthusiasm are | | | | attached to the subject they have chosen, and |
| emotions of the moment. They are not enough | | | | even if they change direction and create a new |
| to carry you through from the conception of | | | | booklet on a completely different topic, if the first |
| your idea to making money with your booklet. | | | | booklet has sold to even a handful of people the |
| When Excitement Is Here Today, Gone | | | | author will be branded for all eternity within that |
| Tomorrow | | | | market. They will be branded as an author who |
| It's easy to get excited about a a booklet idea | | | | sold out and didn't care about their audience within |
| when you've just had some kind of major life | | | | that niche. And, they will have wasted their time |
| experience. Suddenly, you know something you | | | | and money, just as the author who rushed to |
| didn't know before, or you see the world in a | | | | create a booklet they were excited about in the |
| whole new light. You realize that there are others | | | | moment, but lacked passion for in the long haul. |
| who have shared the same kind of experience, | | | | Both types of authors lose. |
| and you want to help them, or enlighten them, or | | | | Getting It Right Means Getting Rich |
| teach them with your new found information. But | | | | In order to make money with your booklet you |
| don't start writing that booklet just yet. | | | | must first be passionate about your subject. That |
| In this kind of situation, the best thing you can do | | | | means that you have to immerse yourself in your |
| is wait. Why? Because you need to make certain | | | | subject for a while before you write your |
| that this new found information is really a passion | | | | manuscript. If you have several years experience |
| of yours and not something that you're excited | | | | with your subject already and you wish to create |
| about today, but won't really care about | | | | your booklet, you should proceed. You already |
| tomorrow. Creating a booklet is easy, but once | | | | have the passion you need. But, if the idea just |
| you do you must remain committed to it's | | | | came to you this morning, you need to give it |
| publication - getting it into the hands of those who | | | | some time to develop, and give yourself some |
| need it. This is not a difficult thing to do when | | | | time to see how you really feel about the idea. |
| you're fired up about your subject. But, if it is | | | | You need to eat, sleep and breathe your idea for |
| tiresome and you have no passion for it, you will | | | | at least a month or two, and perhaps longer, to |
| have wasted time and money creating your | | | | be certain you won't get bored or tired with it. |
| booklet in the first place. | | | | Once your booklet is created you'll have to |
| When It's All About The Money | | | | promote it. The rich authors are the ones who |
| Some booklet authors don't give much thought at | | | | promote their publications passionately. They've |
| all to their subject. They are more interested in | | | | got a message burning inside of them and they |
| the money they can make with their booklet. | | | | have to get it out to the world. True passion |
| They create a booklet on a topic that they | | | | never dies. It gets more intense with time. And it |
| believe will appeal to the masses and slap their | | | | is this passion that will drive you forward, compel |
| by-line on the cover. Not until they begin to | | | | you to promote your booklet, and bring you |
| market their booklet do they realize the mistake | | | | riches! |