| Write a book for the Baby Boomer market and | | | | particularly attractive. Because boomers are |
| you could be tapping into a huge potential market | | | | computer savvy, all e-products including e-courses, |
| for your business. Boomers love to learn and the | | | | e-books, mini-courses and other quickly accessible |
| topics they find interesting are varied. Writing for | | | | information are attractive to this market. |
| this market is still wide open and these life-long | | | | 5. Timely. Write books and eBooks with |
| learner's love books and eBooks. Here are 7 ways | | | | information that is timely for the Boomer market. |
| to write information products such as eBooks | | | | These topics range from financial planning |
| that will be important to the Baby Boomer | | | | education and services, ways to earn extra |
| market. | | | | money or to start a small business, home-based |
| 1. Substance. Write books and eBook for | | | | business opportunities, or entrepreneurial ventures |
| Boomers that contain a lot of substance, not fluff. | | | | to name just a few areas. Other important topics |
| Don't try to "fool" boomers into purchasing | | | | are wellness and nutrition as Boomers are ever |
| something that has no depth or is not accurate or | | | | youthful, at least in their thoughts and actions and |
| substantial. Instead write materials that provide a | | | | continue to seek ways to maximize their health. |
| good educational resource with lots of substance. | | | | 6. Expandable. Write basic information that can be |
| 2. Relevance. Boomers want written products | | | | expanded into new formats that let Boomers |
| that provide more than theory; they want to | | | | really wrap their minds around the materials. That |
| read writing that provides relevant information | | | | means options for expanding learning. Use Internet |
| that relates their life. Write about what you know | | | | based products as well as print-on-demand books, |
| and make sure you are providing information that | | | | seminars, workshops and even face-to-face |
| has practical application and can be used | | | | educational opportunities to attract this audience. |
| effectively. As you write your information | | | | 7. Verifiable. Write information that can be verified |
| products put in a lot of relevant illustrations or | | | | through research and good web content. |
| case studies. You build your reputation in the | | | | Boomers want information to study before |
| boomer market by maintaining a steady | | | | making purchases and will look for data that can |
| high-quality, well-researched product through your | | | | be verified. They will check your references, |
| writing. | | | | verify the stated facts and look at the |
| 3. Quality. Boomers want education sources of | | | | experience of the author before making a |
| the highest written quality. Back your information | | | | purchase. So put these things front and center on |
| up with correct facts and figures. Use language | | | | your web sites. |
| that speaks to the experiences of this age group | | | | That means you should write with accuracy and |
| by using words that relate to what this group | | | | use correct facts. Write books and eBooks for |
| understands. This means quality information that | | | | the Baby Boomer market and you could find a |
| can connect to topics such as history, world | | | | great new income stream. Produce the quality |
| events, and social relevancy | | | | written products sought by the Baby Boomer |
| 4. Accessible. Boomers want written information | | | | market and develop a reputation as the "go-to" |
| that is easily accessible. These smart consumers | | | | professional in your discipline. Get started writing |
| are not afraid of the Internet and use web | | | | your eBooks and other products and tap into the |
| searches to gather quick written content. Online | | | | huge Baby Boomer market in your business. |
| courses and information products can be | | | | |