| With the recession still taking its toll, the publishers | | | | are certain factors that you need to consider |
| as well as the authors of books seem to be in a | | | | here to ensure that you are actually benefited |
| dilemma - how many copies of a new book | | | | from the short run book printing. For that, you |
| should be printed. Well, the problem was not an | | | | have to first understand some basic factors |
| indigenous product of recession anyway. In fact, it | | | | about printing. For example, you have to |
| is one of the predicaments that the authors and | | | | understand the differences between the lithograph |
| publishers have always found themselves with. | | | | and digital - two major types of printing |
| However, in recent times, a new trend seems to | | | | technologies used these days. Though the |
| have brought a happy solution to this immensely | | | | lithograph printing is far superior in quality, it is |
| critical question. The solution is called short run | | | | more costly. On the other hand, the digital printers |
| book printing. This is a unique approach that takes | | | | will print quicker and are less expensive. |
| minimum risk while assessing the response that | | | | However, understanding only the printers will not |
| the book gets from the market. | | | | do. You have concentrate on the marketing and |
| As the name suggests, the short run book | | | | distribution of the books as well. When you are |
| printing is an interesting way whereby the authors | | | | going for the short run printing, you have the |
| publish a limited number of prints of their books. | | | | advantage of controlling your budget and also to |
| Now, the exact number of prints will vary | | | | proof the copy of the books. Also, it takes less |
| according to a number of factors. For example, | | | | time to print a few numbers of books. If you get |
| different companies have different policies. Some | | | | good response from the market, you can then |
| of them will even allow you to print as few as 25 | | | | consider the print of demand. As the phrase |
| books at the initial stage. They will come with | | | | suggests, this is the policy where you will print as |
| hardcover or paperbacks all carefully designed by | | | | many prints as the market demands. In this |
| the experts. Some of the companies will even | | | | stage, the digital printing is used generally. |
| allow you to go for the color prints for these | | | | While considering short run book printing, you |
| limited numbers of prints as well. Naturally, you will | | | | need to consider a number of other factors as |
| have the opportunity to gauze the readers' | | | | well. This includes the cost of the print, the |
| response without putting too much of money at | | | | method of printing, the minimum limit of printing |
| stake. | | | | and so on. |
| Certainly it is extremely beneficial. However, there | | | | |