Who Should Self Publish Their Book and Why?

Why are you writing you book? Do your corenot mind paying for knowledge, more so if they
values match these:percieve you to be an expert in your field. It
Explaining how you function to your specific targetwould however not be a great idea to publish
audiencesuch a book using a traditional approach and sell
Most companies make the mistake of thinkingyour book in bookstores since your target
that their customers either know how theiraudience is too selective. Imagine running an
business works, or that the process is tooadvertisment in a paper and offering a free book
complex for them to understand. In both cases,on the procedure. A lot of people might call for it,
the stronger the reason to explain to yourand would also create a higher closing ratio.
audience how your business runs and why youMaking more profits on book sales, but you have
are different. It would be pleasing to hear thatyour audience to sell to
clients are interested in knowing and if explainedThis is a good idea for motivational speakers or
well, it could quickly become your USP as manypeople who generally address an audience and
competitors don't do this. Be the first. A book isquite often a book makes a great product to sell.
an excellent way of sharing information.But it is only for those who know how to sell it.
Example: If you are a dental cosmetic surgeonThe advantage over traditional publishing is that
who is looking at increasing sales of a particularhere you have all the profit, only incurring a
procedure, and there is cut-throat competition, itnominal printing and logistics fee.
might even be a good idea to write a small 75-In a nutshell, I would recommend self-publishing
page book and self publish it for free distributiononly if you have a very specific audience to
among potential prospects.target and you are sure you know how to do it.
People like to have precise information, and will