Where to Send Letters to Editors for Maximum Publicity and Leads

Where do you send your letters to editors? Thewith material on a regular -- sometimes daily --
reality of letters to editors is that the smaller thebasis, and sometimes that can be a real task).
publication, the more likely your letter will beGive the smaller ones a chance, and hone your
published. Sending your letter to, say, the Newskills at writing, while .
York Times is -- unless you are the vice-presidentThese same rules apply to industry publications.
of the United States, or above-- is almost aWhile a national journal might get too many
guarantee that the letter will not be published. Notletters to print, a smaller industry publication, or a
because the letter is not good, or anything else,state journal might be desperately needing
but because they get thousands of letters a year,material, and would be happy to print what you
and can only print a few, so yours is more likelywrite. Remember: your goal is to get published,
to get lost in the pile.not to try and score points. Look to get lots of
Unless you have something really exceptional toletters printed, and you'll come out ahead.
say. Having said what I did, know also thatThe other rule about sending your letters is that
publications such as the Times do print lettersit's not wrong to submit to more than one
from unknown writers if the writer has somethingpublication. The only rules about this are (1) the
to say, and says it well. What I don't want is fordifferent publications you submit to should not be
you to get discouraged by submitting tocompeting -- in other words, 2 local newspapers
something like the Times, and giving up. Startshould not be sent the same letter -- and (2) if a
lower. A weekly newspaper in your area willpublication insists that any letters sent to them
almost certainly print your letter (the dark secretshould not be sent elsewhere, try and follow their
of publishing is that publications have to come uprules.