| Yes, you read it right --- Subway sandwiches and | | | | The Subway and printing connection |
| color wholesale printing. | | | | Like food for humans, advertising is a necessity |
| Franchise 500, Entrepreneur Magazine’s annual | | | | for business. To thrive and flourish, companies |
| list of top franchises, has revealed its 30th | | | | need a good deal of marketing campaigns to |
| valedictorian. It named Subway as its 2009 No. 1 | | | | make sure that they will be up and running for a |
| franchise; besting other big names like its close | | | | long time. However, although simple, meeting this |
| contender, McDonald’s which held the top | | | | requirement had become challenging this year. |
| spot several times over the span of 30 years. | | | | Cost-cutting strategies have affected this |
| Subway also had a winning streak since 2001 but | | | | business essential significantly. This is where bulk |
| it was cut short by 7-Eleven in the 2008 list. | | | | printing provides a shock absorber. |
| This year, the sandwich company has reclaimed | | | | Wholesale prints make it possible for companies |
| its crown. | | | | and advertisers to get the most from the money |
| Totally not subpar | | | | they shell out, just like the Subway advantage. |
| The remarkable feat does not solely lie on the | | | | Gains amongst losses |
| number of years it spent on top. It was that it | | | | The best thing about ordering in bulk is that you |
| managed to maintain, if not outdo its | | | | get to reach many buyers but you pay a |
| performance despite the recent and most serious | | | | relatively very small amount per person you |
| economic downturn since the Great Depression. | | | | advertise to. For a dollar, you can get several |
| On top of that, it is still growing. It has more | | | | postcards, for instance, if you order wholesale. |
| than 1,500 stores that are due to serve more | | | | Such deals are not possible with other advertising |
| Subway sandwiches this year. | | | | means. So even through tough economic times, |
| So what makes it click? Well, according to an | | | | you can still get close to your target revenues |
| article on Entrepreneur.com, people would rather | | | | with the aid of advertising tools. |
| spend money on a hunger-satiating sandwich than, | | | | Especially if your products or services are |
| say a cup of premium coffee from Starbucks | | | | demographic-specific, getting a radio ad spot |
| which doesn’t deviate much from the former | | | | would be expensive and less effective compared |
| in terms of price. | | | | to direct mailing materials. In this case, radio, TV |
| Being a complete meal at a low price, a Subway | | | | or magazine ads are luxuries micro to small |
| sandwich may fall under someone’s list of | | | | businesses cannot afford, and don’t really |
| necessities, as substitute to the regular meals he | | | | need since they have more economical options in |
| takes. A drink from the coffee giant, however, | | | | the form of brochures, postcards, flyers and |
| would most likely be regarded as luxury, | | | | posters. |
| considering its price and little nourishment factor. | | | | If you want to bring the Subway magic to your |
| Simply put, Subway gives a better value for the | | | | own business, make sure that you give your |
| dollar. | | | | customers the best value for their money. As |
| Color wholesale printing shares the same trait with | | | | for your company, make sure you get your own |
| Subway. | | | | share of this by purchasing wholesale prints. |