| An E-book that includes your marketing message | | | | and do a web search. You will find many |
| and a link to your website is a proven technique in | | | | rebrandable E-books that are available on |
| viral marketing. This method uses the multiplication | | | | whatever subject you are interested in and that |
| effect to explode the distribution of your | | | | apply to your e-business. One method of |
| message by willing participants. An E-book that | | | | distributing the E-book is to offer it to visitors in |
| includes your marketing message and a link to | | | | exchange for subscribing to your newsletter. If |
| your website is a proven technique in viral | | | | they pass it on to their friends and family it will |
| marketing. This method uses the multiplication | | | | promote your business for you. E-books are |
| effect to explode the distribution of your | | | | capable of reaching a large audience and are |
| message by willing participants. This is the basic | | | | limited only by the enthusiasm of the participants. |
| principle that was used by Hotmail to get | | | | E-books are fairly easy to create. It’s |
| established. When the two founders set up their | | | | possible to produce your own E-books by |
| free email system, all the messages that were | | | | combining articles that you have written or have |
| sent by subscribers had a text message at the | | | | gotten from public domain sources, such as |
| bottom which identified Hotmail as the origin. | | | | directories. A common approach is to use material |
| People who sent emails to their friends advertised | | | | that has Private Label Rights, including articles and |
| the free email site. Using viral E-books as a | | | | reports that have been written specifically for |
| marketing method is cheap. It doesn’t take | | | | that purpose, for that niche. Using a portion of a |
| long to set up and it’s even quicker if you | | | | larger work that you have prepared such as the |
| use rebrandable E-books that have been written | | | | first three chapters of a large E-book could also |
| by others. Just use your favorite search engine | | | | be used as a viral E-book. |