| Most people who put their mind to it can write a | | | | now thinking as well. By doing this you have got |
| Newsletter. Lets face it, it's not hard. But getting | | | | their attention and they will be eager to read on, |
| your Newsletter read not just once but every | | | | this where the third C comes into play. |
| time you bring out a new edition is a slightly | | | | CONTROVERSY: By that l don't mean go and |
| different proposition. This brings me to the use of | | | | start a war with your reader, but add in some of |
| the two C's. Well actually its three, but l will talk | | | | your own views on your subject matter that |
| about the third one a little later on. | | | | maybe not totally accepted but do have some |
| The first one is the most obvious - CONTENT - | | | | weight behind them. By now your reader will want |
| with out it you have not got a Newsletter. The | | | | to add their comment and here is your chance to |
| golden rule we are told is that content is king...Yes | | | | get them to respond. Make sure you have an |
| true but the second of the two C's is the one l | | | | email address or your web page where they can |
| find most important. | | | | contact you available. |
| COMMUNICATION: For me this is where the | | | | By getting them to contact you its a pretty good |
| secret is in getting your Newsletter read. Your | | | | indication they will be looking to subscribe to your |
| Newsletter may have the most amazing content | | | | Newsletter for future issues. Not only that there |
| but unless you can communicate with your reader | | | | is an excellent chance they will talk to friends and |
| they are most probably going to stop after | | | | colleagues about what they have seen in your |
| reading after a few lines or paragraphs. | | | | Newsletter. When replying to reader who has |
| So how do we keep their attention? One | | | | contacted you about the topic in your Newsletter |
| particular way is to write as though you writing to | | | | ask them if its ok to publish their comments in |
| them personally by that l don't mean in a letter or | | | | your next issue and say you would like to open a |
| email where you could be asking them about their | | | | discussion on their views and thoughts and get |
| vacation!!!. More in a way of written discussion, as | | | | feed back from other readers. |
| you write and your laying out your content make | | | | Always end your Newsletter with a little Info on |
| the reader feel as they want to talk back to you. | | | | your next issue and again finish with a thought |
| For example write a few paragraphs finish them | | | | provoking comment or unanswered question.... |
| with an answered question... This has your reader | | | | Don't be scared to be different. |