| As I wrote in one of my previous articles, the | | | | It can be anywhere between 500 -1000 words. A |
| orange revolution has begun. RSS is here and it | | | | "resource box" in the end should follow your |
| has taken the internet by storm. The number of | | | | completed article. The resource box usually is a |
| webmasters becoming a part of this online | | | | short bio of the author. Here is where you can |
| revolution is growing on a fast pace. The reason | | | | promote your RSS feed and give a link to it, |
| is, RSS feeds have proved to increase traffic in a | | | | explaining about it in brief. |
| big way. And creating your own RSS feed would | | | | Once you are done with the article, you can go |
| surely be a step towards tapping in a new source | | | | ahead and submit it to online article directories like |
| of traffic. | | | | EzineArticles and goarticles. You can also go ahead |
| However, just publishing your own RSS feed and | | | | and contact individual ezine publishers for publishing |
| waiting for miracles to happen won't work. In | | | | your article, as they are always on a look out for |
| order to get those most wanted subscribers, | | | | fresh content. |
| RSS feeds need to be promoted and marketed in | | | | It's really not a big deal to write an article on the |
| the right way. With a good dose of quality traffic | | | | web. If you know your expertise, then I'm sure |
| directed towards your feed, long term | | | | you can come up with an article worth reading. |
| subscriptions will definitely start pouring in. | | | | Strategy #4: Submit your RSS feed to directories |
| The following 6 ways will not only help you get | | | | and search engines |
| the word out about your RSS feed but also help | | | | Submitting your RSS feed to online directories will |
| you retain a fresh flow of targeted visitors to | | | | certainly draw in visitors who are actually |
| your website. | | | | interested in what you offer. In the past few |
| Strategy #1: Create an individual webpage for | | | | months a lot new directories have come up. For |
| your RSS feed | | | | example, Syndic8 and 2RSS are thriving with |
| The most important part of your promotion | | | | thousands of RSS feeds on different topics with |
| should be creating a webpage dedicated to your | | | | many more being added daily. Your feed can very |
| RSS feed. Since RSS is still new to most of the | | | | well find its place in these ever growing directories. |
| online users, you can give your readers an | | | | There are even feed specific search engines like |
| introduction and explain how beneficial it is to | | | | Feedster, which index only RSS feeds. These |
| subscribe to your RSS feed. | | | | search engines get visitors who are searching for |
| You can also have a small FAQ section about | | | | RSS feeds on a specific. So getting listed in them |
| RSS here answering any questions and doubts | | | | could convert to more targeted traffic and give |
| your readers might have. Most of the time, the | | | | your feed a good subscription rate. |
| key here is to give your potential subscribers | | | | These niche directories and search engines always |
| more than one option to add your feed. Different | | | | tend to bring out the best out of your |
| subscription options like "My Yahoo!" "My MSN" and | | | | promotions. They don't cost you anything, so are |
| "Newsgator" allow your visitors to add and | | | | definitely worth a try! |
| subscribe to your feed with their own | | | | Strategy #5: Promotion through email |
| convenience. | | | | Promoting your RSS feed via email is one of the |
| However, if you are not a techie and wouldn't | | | | most under - used methods. However, email |
| prefer to create a webpage, then you can use a | | | | promotion for your RSS feed usually yields in a |
| service like . Here you get a designed page for | | | | higher subscription ratio. |
| your feed with different subscription options. | | | | If you are already running a newsletter, then you |
| There's also a link to a short tutorial for those | | | | should consider including a section introducing your |
| who are new to RSS. Once you publish a feed | | | | readers to your RSS feed. Since, RSS is growing |
| with them, you can directly promote your feed's | | | | rapidly, you can expect a large number of your |
| URL. But it would be much better if you can | | | | email subscribers turning to your RSS feed. |
| create a webpage specifically for your RSS feed. | | | | You can also strike joint venture deals with other |
| Strategy #2: Add the Auto-Discover code to | | | | ezine publishers and swap ads promoting each |
| your RSS feed webpage | | | | other's RSS feeds. This can mutually work |
| Browsers like Mozzila Firefox have added a lot of | | | | wonders for both the publishers. You can even |
| new features in the past few years and made | | | | try promoting your ezine on the "thank you" page |
| browsing a different experience. One of the good | | | | of your email subscription or your joint venture |
| features offered by Firefox is subscribing to RSS | | | | partner's page. |
| feeds. | | | | Lastly, don't forget to promote your feed in your |
| That's right, it acts as an aggregator and lets | | | | email signatures. As your day-to-day |
| readers add feeds directly into their browser. The | | | | correspondence can get you new subscribers for |
| browser automatically detects RSS feeds on the | | | | your feed. |
| site and asks the user, while he's surfing the site, | | | | There are many creative ways you can use email |
| if he or she wishes to subscribe to the feeds. In | | | | to promote your feed. You just need to come up |
| other words, it makes it very easy for users to | | | | with your own, which compliment your business in |
| centralize information of their choice. | | | | a positive way. |
| However, for Firefox to detect your feed on the | | | | Strategy #6: Update your content regularly |
| webpage, you need to have the "Auto - | | | | Keeping your RSS feeds fresh and updated is |
| Discover" code on it. So that the browser can | | | | very important if you want repeat visitors and |
| automatically detect the feed, alerting the user. | | | | new subscribers. Just like content oriented |
| Simply include the following code in the section of | | | | websites are updated regularly, content-wise, your |
| your web pages: | | | | RSS feeds are no different. RSS is meant to |
| This should set you up for some automatic | | | | deliver new and up to date information, as it |
| subscriptions to your feed! | | | | directly goes to the aggregators. |
| Strategy #3: Write and distribute articles | | | | Your readers really don't have any reason to be |
| Writing and distributing articles is a well known and | | | | subscribed to your feed, if it doesn't deliver new |
| a very respected method of driving traffic to | | | | updated content. RSS feeds aren't just meant for |
| your website. It has been effectively used by | | | | new visitors but also your old subscribers. You |
| thousands of webmasters over the years to | | | | have to keep it updated for people to keep |
| bring in some quality visitors. | | | | coming back to your feed. |
| Therefore, it's an excellent idea to promote your | | | | On a finishing note, RSS feeds are an absolute |
| RSS feed through articles written by you. There | | | | way of turning the cards in your favor when it |
| are many benefits that you'll experience once | | | | comes to building traffic and a loyal subscriber |
| your start writing your own informative articles. | | | | base. You need to keep on experimenting with |
| First of all, you'll be recognized as an expert in | | | | new promotional methods and test new |
| your field. Secondly, you will gain the trust of your | | | | marketing techniques. |
| readers even before they subscribe. | | | | That's all it would take to put your promotion on |
| Your article doesn't have to be very long in length. | | | | steroids! |