Time to Wake Up and Smell the Coffee! Coffee Table Photo Books, That Is!

Your wedding day will probably be the mostprovide what I want and need?
glamorous day of your life. Have you ever· Some offer only finishing services, such
wondered what it might be like to be featured inas printing and binding only.
a glamour magazine, and be the subject of those· Some offer print only services on their
beautifully artistic photos that leap out at youselected paper, but require minimum print runs
while you're reading? When we refer to 'Magazinebecause of the cost to set up and prepare for
Style Photo Books" we are not referring to thethe job.
construction of the book, but how the layout of· Some provide a few layout choices to
the book is actually designed - with elegance anddrop your photos into, as well as several print
glamour in mind. The only way to obtain thismediums, from archival papers that are acid free,
uniquely creative look is to use a custom digitalto Lab prints and metallic prints.
photo book publisher.· Some offer complete design services
The old days of having your photographer helpthat utilize the images provided to digitally produce
you choose selected lab prints and place themartistically elegant layouts that greatly enhance
artfully in an album is passé. It's time toand complement the photographer's specific style,
wake up and smell the "coffee" -- coffee tableas well as the image's subject matter. They also
wedding photo books, that is. With the advent ofoffer choices of print medium, from archival
digital technology, many photographers arepapers to metallic prints.
shooting with high-end digital cameras, or havingIt's okay to choose a custom photo book
their best negatives scanned into high resolutionpublishing company that works with both
digital images for inclusion into a digital weddingindividuals and photographers, as long as they
photo album, which is then "printed" andtreat their photographers and brides fairly.
professionally bound into a book.· Some publishers choose to work solely
Remember: Your digital wedding photo bookthrough photographers, and all the control is in the
should be a reflection of you rather than thehands of the publisher. These publishers are not
publisher. It should emphasize who YOU are andset up to handle brides and grooms. Although
give YOU the glory. On the couple's wedding day,photographers and their couples may have ideas
the Bride and Groom should be featured as theand a vision of what they want, few publishing
"Princess and the Prince", and receive the adulationcompanies are willing to consider their suggestions
they deserve. Years from that special moment,and incorporate them accordingly.
you will want to be able to reflect and realize that· Others work with both the couple and
you fulfilled your dreams by creating an heirloomprofessional photographer. They tend to provide
fit for royalty. Not all of us can present ourselvesthe same standard arrangement to BOTH,
the way we wish we could be. A customwhereby they've established a certain look and
publisher can help give you that special reflectionfeel to the product that they offer. Sadly, this
that you desire. When shopping for a publisher,type of arrangement does not allow much input
choose one that will bring out the best in youfrom the bride and groom, and limits choices.
both, by making your book unique and one of a· Then there are the custom design digital
kind. If they can't accommodate, find one that will.photo book publishing companies that provide
Choose a photo book publisher that:extensive custom design services. Since the
· Can truly customize designs aroundbooks are custom designed from start to finish,
YOUR captured moments and desires.and the design process is not even begun until all
· Has strong graphic design experience,the elements of the book are considered, ALL
which should be reflected in their online galleries orparties are assured their book will be unique and
provided samples. These companies, which useone of a kind. This type of company often
graphic design techniques, allow you moreprovide not only scanning of photo and negative
flexibility when you desire both traditional andservices, but color correction, image repair, black
photo journalistic styles of photography. They alsoand white colorization, extensive image enhancing
help bring out the best in your photographer.and manipulation, graphic design incorporating the
· Provides personalized coordinating andimages submitted, and original writing services for
consulting services, and is flexible to your timeinclusion in the book.
schedule and needs. Check to see if they areWhat are some other reasons I should choose a
willing to call you, rather than you calling them.custom design photo book publishing company?
· Can provide professional writing· The finished product provided by a
services, so you can receive the benefit ofcustom photo book limited edition publisher allows
professional annotation, poetry, or essay writingphotographers and couples to present vastly
as needed. This is essential if you want to writedifferent examples of their work or favorite
your own love story, but would like the assistancephotos. No longer are couples or photographers
of a professional writer to smooth the edges. Orcreatively restricted.
if you're planning to write your Memoirs - How I· Once a book is produced, should a
survived preparing for my wedding!.photographer desire, they can request that
· Respects the professionalspecific stylized design be utilized for all future
photographers' work and insists on receiving aclients. Combined with the consistent creative look
signed release from them prior to any work beingof a photographer's images, this can help establish
done.a "design signature" and help make his or her
· When a Professional Photographer'swork more recognizable.
work is being used, provides a Professional· Often, a custom graphic design publisher
Photographer Referral Program, which ensuresworks so closely with photographers and their
they will get credit for their work. This type ofcouples, that it frees up busy photographers to
program often provides a photographer greaterallow them to do what they do best...photography!
participation flexibility, as well as needed marketing· From a bride and groom's standpoint,
and customer service support.there are so many benefits to working with a
Why use a Professional Photographer for yourcustom digital photo book publisher, as they
custom digital coffee table magazine stylespecialize in personalization and provide high
wedding photo book?creativity which greatly complements a
· Not all photographers shoot the same.photographer's work. The couple receives the
Many have spent years learning and perfectingbenefit of working closely with a designer
their craft. Use their experience to help makeconsultant who listens to their wants and desires,
your dream book a reality.which helps determine the visual or emotional feel
· Each imbues his or her talent and eyeof the book. Will the book consist solely of
for creativity and part of their soul directly intoimagery to evoke the emotion? Or will words be
each photo taken.used to help bring out the design's subtle meaning
· Many photographers' work is so goodor add a touch of history or romance?
as to be considered an art form, and this is whySociety has come a long way from the days
they zealously guard their art from duplication.when the first Professional Cave Artists
They have a legitimate concern with the adventpainstakingly drew their wedding couples' images
of digital publishing, especially now that negativeson the rocky walls of their galleries by the light of
and photos can be so easily scanned andtheir fires. The future is looking much brighter with
duplicated. So, please give credit where credit isthe advent of the digital wedding photo book
due.albums being designed today. The good news for
How can I tell if the publishing company canbride and grooms is that now there is a choice.