| Not long ago, if you wanted to write a book and | | | | identifies your book) and a copyright. |
| get it published, you had to work with a traditional | | | | 4. Choose the platform/s you'll use to sell your |
| publisher. But in recent years, finding a publisher | | | | book. For example, you may want to create a |
| has become increasingly difficult, because | | | | special web site dedicated to your book and/or |
| traditional publishers have become very risk | | | | you can sell your book at your business' existing |
| averse. In other words, if they don't feel sure | | | | web site. If you decide to create a site just for |
| that they can at least earn back their investment | | | | your book and don't want to hire a professional |
| in a book, they won't publish it. First time authors | | | | web builder to do it for you, there are some |
| have an especially tough time finding a publisher in | | | | excellent, easy-to-use and extremely affordable |
| this environment. | | | | DIY options. You should also arrange to have |
| E books have changed the equation however. | | | | online bookstores sell your book and make sure |
| They've revolutionized the publishing world by | | | | that your book will be available for the Kindle and |
| giving everyday people just like you the power to | | | | the iPad. |
| create their own books. | | | | 5. Choose a shopping cart feature so that orders |
| If you are a business owner, e books can be | | | | for your book can be processed from your web |
| extremely effective tools for promoting your | | | | site. |
| services or products and showcasing your | | | | 6. Develop and implement a marketing plan for |
| professional knowledge and expertise. And, if you | | | | your e book. It's not enough to write a great |
| simply have a great story to tell, e-books are a | | | | book. You've got to let potential buyers know |
| great way to do that too. | | | | about it and give them a reason to buy it. Book |
| Here is a quick step-by-step overview of what it | | | | marketing, including traditional publicity and an |
| takes to turn your book ideas into real live e | | | | aggressive online marketing effort, that may |
| books: | | | | include a blog tour, blogging at your web site, the |
| 1. Create your manuscript in Word, get it | | | | use of Twitter, Facebook, LinkedIn, AdWords, |
| professionally edited so you can be sure that your | | | | online articles, webinars, message boards and |
| text is problem-free, and then convert the edited | | | | more, is essential. |
| document into a PDF file. | | | | You can pursue the e book publishing process on |
| 2. Get a cover designed. | | | | your own or with the help of an e book |
| 3. Apply for an ISBN (short for International | | | | consultant. Whatever route you take, I hope your |
| Standard Book Number, a 10-digit number that | | | | book is a best seller! |