The Publishing Business

Publishing is a fascinating business and the processnegotiations with the writer or his agent begin on
that goes into the making of books andhow much to pay the writer for "intellectual
newspapers is an interesting one. These days,property" rights and "royalty rate."
with the world of digital information and theOnce commercial and legal issues are settled, the
internet upon us, the scope of publishing now alsonext step is the editorial stage where writers are
includes websites, blogs and the like.asked to rewrite or improve their manuscripts
From the business perspective, publishing isn't justbefore they get to publishing editors who do
printing literature or information but also thefurther editing on the work.
development, marketing, distribution and evenThe next stage is called prepress and that's
promotion of the printed works. It is not aswhere design and artwork (including photos) are
simple as it may seem.decided. Other processes are typesetting, dust
The publishing process begins with the writtenjacket composition, deciding on paper quality,
work or the copy. Many aspiring and unpublishedbinding method, casing as well as proofreading.
writers often submit manuscripts to publishingOnce done, the work can now proceed to printing.
houses in the hopes of seeing the light of print.It is interesting to note that most major
These end up in a slush pile which editors siftmagazine and newspaper publishers have their
through, and the great majority of theseown printing presses, but book publishers seldom
contributions are often rejected. Usually, book anddo.
magazine publishers commission copy from knownThe publisher's work doesn't end with the
and established writers, and unsolicited workspublication of the book. This is followed by
have a slim chance of getting published. Theadvertising and other marketing tasks, including
prudent thing for a writer to do to get published isdistribution. There are times when the publishing
to first submit a query or a proposal. It also helpsprocess up to the printing stage is handled by a
if you have a literary agent who has access toseparate company or individual before selling the
major publishers.same to the publishing house. This is known as
Once a publisher accepts a work, thenbook packaging.