| When Apple's executive Steve Jobs presented | | | | used format that EPUB will likely be upgraded. |
| the brand new iPad to the press and | | | | With companies as influential as Apple behind the |
| demonstrated many of its features, he also | | | | product, it definitely looks like EPUB is here to |
| remarked that the iBooks application for iPad will | | | | stay and will only be improved over time as more |
| use the increasingly popular EPUB format - a free | | | | people take advantage of it and insist on features |
| format that was launched by the International | | | | to facilitate their publication requirements. EPUB is |
| Digital Publishing Forum. | | | | a format already used by many people on the |
| Many publishers and authors are turning to EPUB | | | | new iPad, the iPhone and iPod touch, for example. |
| format due to its increased use, and it is now | | | | Meanwhile many new types of ebook readers are |
| possible to format and edit electronic books in | | | | being unveiled, and as soon as Apple launched its |
| EPUB with either a PC or a Mac computer - using | | | | much anticipated iPad lots of competing |
| tools such as the Sigil EPUB editor software or | | | | companies announced that they, too, would be |
| the iStudio Publisher desktop publishing application. | | | | offering consumers products that are essentially |
| While EPUB offers powerful solutions for writers | | | | similar to the iPad. As the world of technology |
| and publishers, some critics do point out that it is | | | | focuses its attention on capturing a share of the |
| not ideal for publications that are heavily | | | | booming ereader and ebook market, consumers |
| graphics-driven and have complex layout | | | | will be the big winners and beneficiaries of many |
| requirements. Comic books are one example that | | | | new ebook downloading and reading technologies, |
| comes to mind, but even those who point out the | | | | publication software applications, and similar |
| EPUB's weakness in that specific area of publishing | | | | accessories. |
| acknowledge that it is becoming such a widely | | | | |