| There is a growing desire from the public for the | | | | misinformation like it was free gold. Keep your |
| sensational stories you read about in the tabloids, | | | | e-book valuable factual content based and you will |
| however the shock value greatly outweighs the | | | | achieve high quality grades from your readers. |
| quality of the writing offered in such publications. | | | | How do we offer quality to our readers if they |
| When crafting an e-book a similar temptation | | | | are unaware of the topic we are writing about? |
| might arise to shock the audience, or supply them | | | | The easiest way to do this is establish credibility. |
| with some juicy revealing nugget of information. | | | | Often called a credibility statement, writers can |
| The problem is that while this may help you | | | | offer a sentence or two in their preface, or first |
| obtain a few readers, the best work you could've | | | | chapter of the e-book explaining why they are |
| done will be compromised by your mission to | | | | qualified to offer commentary on the topic of |
| shock, and awe the audience. Instead try focusing | | | | choice. Maybe it's a book about how to change |
| on quality, and only release an e-book that you | | | | the oil in your car, and the author has been a |
| would feel proud to sign your name as author of. | | | | mechanic for 15 years, specializing in oil changes. If |
| What is quality after all, and why is it not a static | | | | he offers this information in the beginning of the |
| thing that can be defined in a word or two? | | | | book, you bet I'm going to believe his words as |
| Quality is a complex indicator, most clearly defined | | | | truthful fact, because after all, his expert |
| as the degree, or grade of something. Quality | | | | testimony about the topic is worth reading about. |
| doesn't always mean something good, or | | | | To ensure the e-book you author will be of the |
| worthwhile. For example, low quality, means "not | | | | highest quality chose the right topic. The topic |
| good" or "poor grade". So what we really want to | | | | choice will more then likely dictate the chances for |
| obtain in writing e-books is high quality, as in | | | | high quality, because if it's a topic you are credible |
| something that will give value to others. The most | | | | to write about, quality will come in the process. If |
| valuable thing authors can offer their readers is | | | | it's a topic you have no experience with, your |
| their perspective, and information through the | | | | work will be only be as good as those written by |
| clear communicative tone. Most people just want | | | | others with no experience. So pick a topic that |
| the facts, give them the facts, and you will be | | | | you are an expert on, make quality, not shock |
| better for it, because many authors skirt around | | | | value, the priority, and you will land yourself an |
| facts as if they were taboo, offering | | | | e-book worth more then its weight in gold. |