| As an author, the most important person in your | | | | marketing product or service and always consider |
| career is you. Self-publishing takes writing into a | | | | their prices. |
| higher level since it's you who will spearhead | | | | Networking |
| every single detail that makes up your book | | | | Networking is cost-free. But it takes time and |
| marketing campaign. However, you should learn to | | | | social investment for you to succeed in this |
| choose a number of allies who will help you all the | | | | aspect. You won't be able to attract readers if |
| way to your book's launching. You don't know | | | | you just talk pure business. Networking also takes |
| everything. Going solo in doing your marketing | | | | a lot of creativity and out of the box ideas to |
| campaign will leave you drained and frustrated. | | | | draw in sustainable interest and attention. The |
| You need people who will help you cut through | | | | more promotions you do, the more opportunities |
| the competitive market. | | | | you create. |
| The future of your writing career basically | | | | But above everything else, remember that you |
| depends on these elements: (1) you as an author, | | | | are the most powerful marketing weapon. You |
| (2) your book/s, (3) marketing and promotions, | | | | are your book's advantage. |
| (4) and networking. | | | | Here's a checklist to help you in your career: |
| You as an Author | | | | 1. Don't stop learning. Endlessly practice and |
| Just like establishing brands, you need to standout | | | | polish your ability to write. |
| among all the other authors. It is not a question | | | | 2. Fuel your passion and promotion by |
| of talent or skill since appreciation in writing is | | | | learning from other book marketing campaigns. |
| diverse and subjective. This boils down to your | | | | Success stories will inspire and keep you going. |
| creativity; letting readers understand and | | | | 3. Be resilient at all times. Stay committed to |
| appreciate what you are writing about. When | | | | your career. |
| people can relate to your writing, you become | | | | 4. Don't let creativity run out. Take risks and |
| successful in being a part of their lives. | | | | try out new things. |
| Your Book/s | | | | 5. Continuously establish your identity through |
| How can your book possibly compete against | | | | presenting authentic and new ideas. |
| bestsellers? It's equally important to plan out your | | | | 6. Keep your communication open. Build and |
| writing career. State your goal and enumerate | | | | maintain relationships with your growing network |
| your objectives. In that way, you won't have a | | | | of readers, fans, the media, and the rest of your |
| difficult time establishing your niche. It takes much | | | | allies. |
| consistency for you to be known for something. | | | | 7. Be willing to go an extra mile in promoting |
| Marketing and Promotions | | | | your work. Seize speaking opportunities even if it |
| Your books won't sell unless you do extensive | | | | doesn't earn you a dime. |
| marketing campaigns. Competition is fierce in the | | | | 8. Take every problem as a challenge. |
| market. Doing your best means picking the right | | | | 9. Lastly, use your time and any existing |
| marketing tools to help in your book's marketing | | | | talent as productively as you can. |
| campaign. Take time to evaluate on the book | | | | |