| It is very unlikely that you will be able to create | | | | working relationship, this can be a powerful source |
| enough Ebook content to support an Ebook | | | | of new products. |
| business. While there are ways to supplement this, | | | | Another option is vanity publishing. While Ebooks |
| the fact remains that most of the support will be | | | | aren't as prestigious as a bound hardback with |
| selling the writings of others. | | | | thick paper, a leather cover and title in gold, they |
| So, what is in it for them? There are actually | | | | are also not nearly so expensive to put on the |
| good reasons for an author to allow you to sell | | | | market. Vanity books can be an excuse to pad a |
| their Ebook from your site. Money is the primary, | | | | resume, or a chance to talk about a personal |
| of course. You will still be paying them royalties | | | | obsession in the hopes of finding other enthusiasts |
| from sales, and they hope that having multiple | | | | on up to the classic writer of the Next Great |
| sites selling their work will increase the visibility of | | | | American Novel, just waiting to be discovered. |
| that work, bringing it to the attention of people | | | | Without a need to keep a warehouse full of |
| who otherwise wouldn't have seen it. This can | | | | books, the usual fate of vanity books, destroyed |
| result in an increase in sales greater than those | | | | unsold, isn't an issue. The books can be kept on |
| your site alone provides. It also means that a | | | | the market as long as you are willing to contribute |
| problem at one site, such as a server failure or | | | | the space on the server. The author can keep |
| sudden crisis that forces a change in lifestyle | | | | believing the market is almost ready, and may |
| won't take their work off of the market entirely. | | | | even be correct. |
| Another plan is to provide inexperienced writers a | | | | Obviously for you, the benefit is the increase in |
| chance to be published and edited, in a low threat | | | | offerings you can sell to the public. It also means |
| environment where they can learn the trade from | | | | time you can devote to other parts of the |
| someone with more experience. For someone | | | | business, allowing you to spend time for research, |
| with good editing and teaching skills, this can | | | | marketing and improving the look and feel of the |
| become a valuable source of labor, with word of | | | | website. Even something as simple as creating an |
| mouth marketing, supplemented by some | | | | introduction page for each work, describing the |
| judicious marketing campaigns, to provide | | | | contents and what it provides the reader can |
| replacements when some of the original group | | | | increase sales by allowing the customer to sample |
| learn enough to strike out on their own. If only a | | | | the content and reduce the fear of buying |
| few stay out of loyalty or because of good | | | | something that turns out to be totally unsuitable. |