Starting a Business With High Performance Assessment

Starting a new business has a tremendous upsidesmall businesses are started and are doomed to
but there is an equal, if not higher, risk of failurefailure before the first widget is produced.
and loss. As noted many times in our material,Therefore, one must be diligent to be realistic
statistics show that 80% of new businesses failwhen doing the business plan and then assess the
within the first 5 years. Due to this statistic, wegood and the bad. View the project in realistic
stress a well designed and thought out businessterms, not in terms of hopes or goals. If the plan
plan coupled with an enormous amount ofshows poor cash flow or multiple year losses,
research and planning and use of that data in theredesign it or terminate the project.
implementation of the start-up business.Another example is the failure of companies to
Lately, life has been little better for existinghold annual or semi-annual strategy or
businesses which are failing at an alarming rate. Ofassessment meetings to examine not only the
course this is due to the unique economic andexternal forces affecting the business but the
banking conditions that currently exist. Mostinternal personnel and systems. If you were lost in
business owners have not experienced similarthe woods would you simply keep walking in
economic issues and could not recognize thehopes that you might sooner or later find your
signals prior to the damage. They kept operatingway out? Well we hope not. It would be wise to
as they always did, never stopped to evaluatestop, look for landmarks, your surroundings, the
the environment around them nor did they takeweather, your food and water supply, and your
timely action when the obvious was upon them.physical situation and then design a plan that fits
When businesses come to us for consultationthe results of the assessment of your situation.
they expect an immediate answer to theirThis gives you the best hope of getting home
problems. Yet they typically do not have ansafely, as compared to the random and unplanned
analysis of the situation for us to review, theyattempt to just keep walking and hope for a
just give us the symptom and request a solution.good outcome.
This is immediate proof that there is not internalTo properly assess your company to find its
company analysis or evaluations being performedweaknesses we suggest that the company's
on a regular basis, if at all. Once we suggest thatsenior management ask themselves these
an analysis must be done prior to being able toquestions.*
help them with their problem the expense of thatHow clear is the direction of the company?
is objected to. Our response is always two fold;How well do you understand the critical
We request the time and support to prepare anopportunities and steps needed to take the
assessment from which we then attempt tocompany to the next level?
carve out a solution. When one is sick and theyHow well do people understand the strengths and
call the doctor, do they receive a prescription orweaknesses of the organization? Why?
treatment option over the phone, of course not.How effective are changes in only one part of
There first must be an examination after whichthe organization without understanding or
the prescription or treatment is prescribed. Thereconsidering changes to the whole?
must always be an assessment of where one isThese questions and the thought process that
and what the options are. Too many businessesthey will hopefully stimulate are the initial steps of
never perform this and if they did they probablyAssessing Your Organization for High
would not need us to diagnose the problem.Performance*. These same questions must also
We then explain that every business is perfectlybe considered when designing the business plan of
designed to produce the results that are beinga new company. The systems will interact and
attained. In other words, bad production, poortherefore the different systems must be
quality, inadequate response time, etc are all adesigned properly.
direct result of the systems in place or lackTo understand the concept of business systems
thereof. When things go wrong, one must firstwe will need some definitions. A system is defined
look internally rather than blaming the economy oras an arrangement of interrelated parts.
the competition, there is usually a solution withinAttributes of business systems are*:
the organization.Each element of a system has an effect on the
When starting a new business these samewhole
concepts must be adhered to in the design of theThe various parts of the system are
business plan. In other words, you must designinterdependent
systems into your organization in order to makeThe sum of the parts is greater than the whole
it run efficiently and then you must continuallyAn organization is a living system, dependent upon
evaluate the systems. Even a "one person"its external environment for survival
operation needs organization and a system;As a living system, an organization is "open" to
otherwise things are not done in a manner toinfluences and transactions with its environment
assure consistent results.Into this system go energy, raw materials and/or
We point this out to discuss the topic of selfinformation. The system processes this input and
analysis. Many of the problems in large and smallthen produces products or services. The recipient
businesses exist in the organizational elements ofof those products or services as well as the
the company and are not looked into becauseparticipants in the system then should give
these systems were typically put into place byfeedback to keep the system healthy and alive*.
the owner and the owner can never be wrong.As importantly, the managers of that system
Alternatively, many times the owner may bemust constantly monitor the external environment
willing to change but time is never taken to sitand use that information to also help upgrade and
down and perform a routine assessment. Egosimprove the system.
and failure to self evaluate are common reasonsOur next blog posting will take these concepts
of small business failure. Pride and passion areand put them into an analytical tool to help you
assets that the business owner must have butunderstand how you can use these concepts
they cannot be placed ahead of good businessanalyze your organization. We will look and explain
practices. A great example is the business plan.the Transformation Model* and how using that
This is usually written by the owner and ismodel can help you critique and assess your
designed to promote the company and obtainorganization.
investors or bank financing. With that as the*These concepts and principles were formulated
rationale for its drafting, many times the data isby and set out in the "Assessing your
skewed in a more positive light than reality and/orOrganization for High Performance", The Center
detailed research is not done for whatever reasonfor Organizational Design, Inc/360 Solutions LLC,
and glaring holes exist in the plan itself. Thus manyWaco, TX.