| Now that all the groundwork is complete and your | | | | and what you're all about, the greater the |
| book has gone to press, the next step in the | | | | chances they'll identify with you and have the |
| publishing process is the promotional piece. The | | | | desire to buy and read your book. |
| marketing and promotion of yourself and your | | | | Having a professionally written press release is |
| book are of paramount importance to the | | | | key in bringing all your facts together and in |
| success of your new venture. | | | | creating a truly interesting and convincing piece to |
| The main goal in this process is to allow your | | | | present to the media. A couple of key benefits of |
| audience to identify with you by sharing detailed | | | | press releases are their ability to generate more |
| aspects of your background, your mission and | | | | traffic to your website, their capability of helping |
| your passions. The more facts you can share | | | | to build your brand, are a great way for you to |
| about yourself; the path that lead you to | | | | gain credibility and finally, are an inexpensive way |
| publishing your book, your reasons for expressing | | | | to get free publicity. |
| your story in writing, and what you believe the | | | | An important thing to remember is that press |
| reader will gain by reading your book, all better | | | | releases are not meant to be a page of |
| your chances of getting your work into the hands | | | | advertising but rather are written in third person |
| of your target audience. | | | | as a news story to spark public interest. If a |
| To optimize your distribution even further, try to | | | | press release is written correctly it will answer all |
| bring forward an intriguing or inspiring aspect of | | | | the "W" questions: who, what, where, when, and |
| your life, some obstacle that you've overcome, a | | | | why. Keep in mind that press releases are written |
| personal mission that you hope to accomplish or | | | | to appeal to journalists and fulfill their |
| anything about your path to becoming an author | | | | requirements by answering the question "Why |
| that you think others might find of interest or | | | | would our readers care?" An expertly written |
| that you can tie into building a compelling news | | | | press release is one of the final touches you will |
| story related to your literary accomplishment. | | | | need to ensure all your hard work and |
| Your goal is to set your work apart and angle | | | | accomplishments are shared and appreciated by |
| yourself in such a way to make your story | | | | as many readers as possible. |
| newsworthy. Once the readers get to know YOU | | | | |