| E-books are one hot marketing tool. For those of | | | | If you publish an ezine you can use the bookas a |
| youwho don't get out much, an e-book is basically | | | | bonus for your subscribers. |
| acollection of HTML documents that have been | | | | There are many other ways to promote your |
| compiledinto an executable (.exe) file. The concept | | | | newbook. Contact ezine publishers that you |
| is that ofan electronic book that can be | | | | thinkwould be interested in your subject |
| downloaded, read pageby page, and passed | | | | matterand send them an e-mail stating how nice |
| around easily online. | | | | itwould be if they mentioned it to their readers. |
| Some e-books are sold where as others are | | | | Most publishers are always looking for contentand |
| givenaway freely. Those who download free | | | | will be happy to help out. |
| e-books areencouraged to give them away to | | | | Some websites do e-book reviews and then |
| their friends orbusiness associates. The "give | | | | publishthem online or in their newsletters. Here are |
| away" part is whatmakes e-books such a | | | | afew to get you started: |
| powerful marketing tool. Alsoknown as viral | | | | ZD Net 4 Star Review |
| marketing, when done right your bookcan be | | | | For reviews of e-books that relate to |
| passed around to thousands of people allover the | | | | Netmarketing send them to Lee |
| world. | | | | Bensonmailto:lee@c... |
| For this reason it is my opinion that e-bookswork | | | | E-book Junction- Linda does reviews for herezine |
| best when there is no charge involved. | | | | send to mailto:linda@a... |
| Think about it: Who doesn't like gettingsomething | | | | There are also sites on the Net that |
| for free? So if you've been thinking of jumpingon | | | | housee-books of all types and function as |
| the "e-book bandwagon" my adviceis to give it | | | | e-booklibraries. Your book can be submitted to |
| away and let it do what it doesbest: Generate | | | | anyof the following; |
| traffic to your website. | | | | E-book Net |
| Once your book is written, it has to get out | | | | Carver's E-book Library |
| intothe mainstream of the Internet. You need to | | | | Success Library |
| heavilymarket and promote the book yourself to | | | | EbooksNBytes |
| get the ball rollingso it can do its magic. This is | | | | Ebook Palace |
| where a lot of folks get stumped. | | | | Stealth Promotions |
| I have written two e-books myself, so I've done | | | | The E-book Directory |
| alot of research and have found out what | | | | If you do a search on the major search |
| worksand what doesn't. If you have included | | | | enginesyou're sure to find many more e-book |
| anyother websites in the book, your first stepis | | | | librariesyou can submit to. |
| to contact their owners and let them know about | | | | E-book discussion lists are two way |
| it. | | | | communicationwhere you can announce your |
| Also, tell them it would be great if they offer | | | | book once yousubscribe. Some are; |
| thebook from their site or mention it in their | | | | E-book E-book E-book Another tip is to visit any |
| newsletter. | | | | of the websitesthat house free software and |
| Most will be happy to comply; since their names | | | | submit your bookto them. Most include e-books, |
| are in thebook, they benefit from promoting it as | | | | since theyare .exe files. Do a search and you'll find |
| well. | | | | thesesites by the thousands. There is free |
| If you have sold banner ads in the e-book | | | | softwarethat can submit your e-book to 50 |
| (whichis a great idea), make sure you supply | | | | sitesin one shot: Go to download "Soft Submit" |
| youradvertisers with text link ads and/or graphics | | | | which will uploadyour book to 50 sites at once. |
| theycan use to help get the word out. Your job is | | | | Don't forget about including the download URLin |
| to make itas easy as possible for them "to pass | | | | your signature file. You are using one,right? I |
| the word." | | | | thought so. You could always writea press release |
| This is viral marketing at its finest. | | | | about your e-book and e-mailit to the media. |
| Your next step should be to add a page on | | | | Discussion boards are anothergreat outlet but |
| yoursite where visitors can download the book. | | | | don't post inappropriately. |
| Ifyou have any graphic skills at all, whip upa book | | | | If you have the book in your sig file you couldjust |
| cover to add along with a descriptionthat stresses | | | | post a comment or answer a question andyour |
| the benefits they'll receive fromreading it. If the | | | | signature line will do the rest. |
| book's content is good (and itshould for all of this | | | | Use your imagination and you'll find hundredsof |
| to work right!), youwill soon receive feedback in | | | | ways to utilize your e-book in your |
| the form of compliments. | | | | marketingcampaign. After all, this is one viral |
| Make sure you put them on this page as well. | | | | infectionyou want everyone to catch! |
| Testimonials are very powerful. | | | | |