Self-Publishing - 3 Ways to Look at It

p>You've spent a good deal of your time andwill provide services such as editing and book
energy writing a book, and now you'd like to getdesign. Vanity publishers, on the other hand,
it published. You've been thinking about this for arequire the author to take all of the financial risk
long time. Maybe you've even sent queries toand have a bad reputation of being willing to
agents and publishers, with negative responses.publish anything, regardless of quality. This article
Now, you're leaning towards publishing on youraddress the pros and cons of Subsidy Publishers.
own, but aren't sure where to begin.Benefits: You will have experienced help with the
To help you get started, this article compares thepublication of your book. While you do need to
benefits and drawbacks of three self-publishingmake an investment, you are partners with the
options.publishing agency and receive royalties based on
1) Doing it all on your ownbook sales. (Vanity houses usually charge author
In this form of "true" self-publishing, you, thefees.)
author, take control of the entire process, fromDrawbacks: Generally, subsidy publishing houses
hiring an editor to overseeing the typesetting. Yourequire ownership of at least some of the
work with the various contractors and price eachcopyrights and pay royalties to the author. You
part of the process individually, rather thanmay not have much control over the book and
working with an all-in-one publisher. Think ofcover designs. As noted above, the bulk of
publishing like buying a house: you can pay for apublicity effort is also yours.
contractor to handle all the details, hire the
workers, and manage the workflow, or you can3) Print on Demand (POD)
be the contractor. In this example, you are thePrint on demand uses digital printing technologies
contractor.to print books as they are ordered. Books can be
Benefits: The author owns all rights and makes fullordered one at a time, or in mass quantities.
profit from sales of the book, which, if successful,Benefits: POD requires a minimal investment.
can be significant. In addition, some largerDepending on the POD company you use, they
publishers will pick up a book that has had amay offer editorial and design services, or you
successful small-press run, giving it a largercan farm those services out to a third party. You
audience. If you are knowledgeable and have ahave a good deal of control over design and print
good aesthetic sense, controlling the processquality. There is no commitment to a particular
yourself can also result in a higher quality product.number of sales, and it does not require
Drawbacks: The initial investment can be large.acceptance by an agent or publishing company.
You'll have to assume the entire financial risk,Drawbacks: The cost of each book is generally
which can be substantial depending on how manythe most expensive of the three methods. Sales
books you decide to publish. In addition, you wouldmay be low. Larger publishing houses might not be
have responsibility for all publicity, sales,willing to consider taking on your book if it's been
distribution, and storage. With this method, youpublished POD.
can expect publishing to cost you money, ratherAll self publishing requires the author to handle
than make a profit. However, the benefits thatpublicity and marketing. If you're good at
come with complete control over your book maymarketing and have created a strong reader
outweigh the the drawbacks.base, self-publishing in one of these forms is a
2) Vanity or Subsidy Publishersviable option. If you do decide to self-publish, I
You may have heard the terms "Vanity Publisher"highly recommend hiring a professional editor. The
and "Subsidy Publisher. Subsidy publishers generallyend result will be worth the investment.
require a financial investment of the author, but