| Paris Hilton has consistently stayed at the very | | | | What would usually take ages to painstakingly |
| top of search engine searches for months and | | | | build in the offline world of newspaper editors and |
| many a self publisher has cashed in on her name | | | | TV news anchors who have to be persuaded or |
| to win huge chunks of traffic to their sites via | | | | cajoled into using a news release, takes a few |
| search engines. | | | | hours or a few days at the most to accomplish, |
| There are many other beautiful young ladies in | | | | online. All a self publisher really needs are a few |
| the world but this particular one has managed the | | | | posts at their own blog and even at somebody |
| feat of staying on people's minds for a long time. | | | | else's. |
| What this proves is that all a self publisher needs | | | | Focusing on creating the right image that will drive |
| to be able to draw huge traffic online, is a | | | | loads of traffic to your blog and get other |
| carefully crafted PR or image strategy. In the old | | | | bloggers to link to your posts like crazy is an |
| offline days this meant distributing news releases | | | | objective that will pay off big for any self |
| to the media or drawing media attention in a | | | | publisher. It is certainly well worth the effort of |
| certain direction of interest. In today's wonderful | | | | learning the basics of PR and image creation. This |
| world of blogs, the blog itself is a powerful media | | | | is the sort of learning from experts that can |
| for communicating any message you want to get | | | | easily be done online for free. |
| across. | | | | |