| A letter of introduction is meant to get you an | | | | The second paragraph of your letter is where |
| appointment and hopefully a sale. By breaking the | | | | you can help the reader envision what your |
| ice in this way, the potential client has time to | | | | company can do for their company to bring about |
| think about you and will more likely grant your | | | | a rewarding experience for all. Keep this down to |
| request for a meeting. On the other hand, a quick | | | | two sentences in length, or three if you want to |
| phone call may not even get you past the front | | | | impress them by referring to their own Vision |
| desk receptionist and an email could be instantly | | | | Statement. |
| met with a quick rejection reply that ends any | | | | In the third paragraph, state that you will be in |
| possibility of a sale. | | | | the area next week, and would like to drop in to |
| Send a Private & Confidential letter addressed | | | | speak to them regarding this matter. From there, |
| inside and out to the person you wish to talk to. | | | | go on to say that you will phone them the day |
| Make sure you have their correct title, spelling of | | | | before and make the final arrangements. So you |
| their name and a proper mailing address. This is | | | | don't sound too pushy finish with, "I hope this |
| where a quick phone call is best, by calling her | | | | meets with your approval". Now, when you do |
| assistant or the receptionist and simply asking for | | | | phone them, as promised, you should have no |
| accurate contact information. Divulge as little as | | | | problem getting passed reception and can say |
| possible at this time, or you may risk a roadblock | | | | with confidence, "Yes, so-so is expecting my call". |
| being set up and your letter getting treated as | | | | In closing, use a short sentence of no more than |
| junk mail. | | | | fifteen words to convey how much you are |
| Make sure you present a professional look; | | | | looking forward to the meeting and talking about |
| always print on your company letterhead, using | | | | your mutual interests. End it with the usual yours |
| white or slightly tinted paper of very high quality. | | | | truly, followed by your name and title. Don't |
| Construct your letter using these four easy | | | | forget to sign it! Make sure you keep a copy and |
| paragraph guides, designed to get your future | | | | send the original. |
| clients to open the door: | | | | Now, that you have picked which area you'll be |
| The opening is a now or never attention grabber, | | | | covering next week keep sending out letters to |
| so use it wisely. Go on-line and search news | | | | other potential customers in the same vicinity. |
| articles for points of interest and recent | | | | Stay organized, maybe keep a worksheet |
| developments of the company, or even better, | | | | showing the dates and details of phone calls and |
| reports of individual accomplishments, awards and | | | | meetings. It all starts with a well-constructed |
| recognitions. Use this in your opening sentence, by | | | | letter and hopefully ends with a well deserved |
| telling them just how impressed you are for all | | | | sale. |
| they have done. | | | | |