| Having a good poster printing for your business is | | | | your ad. |
| like getting a great husband; once you have him, | | | | Although your readers scan your full color poster |
| you’ll have a partner that will work with you | | | | in the S-fashion, make sure that you make it |
| to achieve the dreams you have. | | | | easy for them to understand your message. It |
| It’s a love-love relationship actually. The more | | | | doesn’t help if in the middle of reading your |
| you love your poster printing, the more your print | | | | content they suddenly look up and ask whether |
| posters will result in clients that will love your | | | | they’re still looking at the same poster. |
| business. And just like a husband-and-wife team, | | | | Consistency. |
| your business and print posters need to work | | | | As I’ve said earlier, it doesn’t do you any |
| together to make a good job at marketing your | | | | good when in the middle of scanning your poster, |
| products and services. | | | | your readers suddenly get confused with the flow |
| What makes an effective poster printing work? | | | | of your design. They have this invisible rule where |
| Hard work, perseverance, and all of these factors | | | | they want to see certain elements in their |
| put together: | | | | appropriate places. And consistency is one of |
| White Space. | | | | these rules. People often expect it in whatever |
| The white space’s main purpose is to lead | | | | design and in any marketing collateral. |
| the way to the most important element in your | | | | Simplicity. |
| print poster. Contrary to popular belief, it’s | | | | Again, it’s an element that readers expect |
| not something to help you create an aesthetic | | | | from your collateral. Remember KISS – keep |
| design. Rather, your white space is used to | | | | it simple and short? |
| emphasize your main point, as well as provide a | | | | People in general are busy with so many things |
| resting place for your readers’ eyes. This is all | | | | that skimming through your poster design is |
| aimed at helping your readers to see your | | | | another thing that would add to their busy |
| message that easily. | | | | schedule. The only way that they would even |
| It’s quite tempting to try to include every | | | | give you the time of day is to get them enticed |
| information you have in your poster print. | | | | with what you have to say. So make it easy for |
| Nevertheless, always remember that too much | | | | them to understand your message right away. |
| gray or black text can only overwhelm your | | | | Avoid including too many elements that only |
| design, not to mention confuse your readers. | | | | clutter your design and confuse your readers. |
| The S-Pattern. | | | | The point here is to make it easy for your |
| Either a Z or an S, it’s the flow or pattern | | | | readers to understand your message in your |
| that leads the readers’ eyes to the whole of | | | | poster printing, fast. When they do understand |
| your poster print design. It all starts from the top | | | | your message, its’ more likely that you’ll |
| left corner, then down to the bottom right of | | | | get the response you desire from them. |