Publishing - What You Need to Know Before You Ever Write a Word

There are many good reasons for writing andNow, let's say you opt to self publish your book
publishing a booklet rather than a full length book,and you want to make it available in bookstores.
but the best reason of all is the amount of profitIn order to do this you must go through a
you can make from it. Unlike traditional publishingdistributor, and distributors are very picky about
where you submit your book to a publishingwhich books they will accept. They are even
house, and unlike traditional self publishing wheremore picky when it comes to new authors. One
you must find a distributor when you publish aof their criteria is price. If your book isn't priced
booklet you are in control of how much moneyabout the same as competing books in your
you make per sale.market, the distributors won't be interested. If it's
The Dismal Truth That Traditional Publisherspriced too low they won't make any money. If it's
Never Tell Youpriced too high they don't believe it will sell, and
If you were to submit a manuscript to aagain they won't make any money. This means
publishing house and they accepted it foryou are at the mercy of the distributor as to
publication, they may or may not pay you anhow much you can get for your book. You have
advance up front. If they do, that advance mayto play the game by their rules or you're out.
be the only money you ever see for all of yourHow To Play The Publishing Game By Your Rules
hard work. And if your book doesn't sell, you mayInstead Of Theirs
be responsible to pay that advance back. If itThe true freedom in being a published author
does sell, often your royalties from sales will becomes from being able to set your own rules and
withheld until your advance has been recouped byyour own pricing. And you can do this with a
the publishing house. And, if there are sales ofbooklet. You won't have to worry about a
your book, you will receive a small percentage ofpublishing house determining your price and paying
the net sales price once the advance has beenyou a tiny percentage. And you won't have to be
recouped. Rarely do publishing houses payconcerned with meeting the demands of a
percentages of the gross or actual retail sellingdistributor. And, since your costs to produce your
price.booklet will be a mere fraction of what it would
To illustrate this, let's say your book is priced bycost to produce a book, you can make far more
the publishing house at $20.00, but the net pricemoney per booklet sold. You will be able to
after expenses is $10.00 per book. Most publishingdetermine your own price, and nearly all of it will
houses pay around 6% in royalties, which in thisbe profit in your pocket. Instead of making .60
case would net you about .60 cents per bookcents per booklet, you can make $4.00, $5.00,
sold. That means that for every 100 books sold,$6.00 or even more per booklet sold. Now, you're
you would earn $60.00. By contrast, on thatmaking as much as $600.00 or more per 100
same 100 books that are sold the publishing housebooklets sold rather than only $60.00.
will make $940.00, or $9.40 per book once yourYou can't get rich when someone else controls
.60 cent royalty is paid. Oh, and did I mention thatthe purse strings. You need the freedom to be
you will be responsible for nearly all the marketingable to price your booklet as high as you can, as
of your book in order to make it a success? So,much as your market will bear, so that you can
you give the publishing house your book, theymake as much money as you can. You can't do
make most of the money, and you do most ofthis through traditional means, but you can when
the work.you're the boss - which is exactly what you'll be
Why Getting A Distributor For Your Self Publishedwith a booklet!
Book Is A Bad Idea