| The Web is offering opportunities for public | | | | code and phone number. At the proper time, they |
| speakers to sell things online. Not only can they | | | | dial a phone number, supply the access code, and |
| sell the things they always sold off-line, they can | | | | listen to the seminar. They can look at slides and |
| sell "info products" and services. The fact that | | | | get handouts online. |
| electronic products cost virtually nothing to | | | | You can sell attendance at webinars. Webinars are |
| duplicate and deliver opens many previously | | | | very much like teleseminars, except that |
| unknown opportunities. | | | | attendees can listen to and watch a real time slide |
| As a public speaker, you are already getting a | | | | show over the Internet. |
| large fraction of your income selling physical | | | | You can sell membership in your private, |
| products. You can sell these physical products | | | | members only web site. At the web site they |
| online. You can sell the same things you sell | | | | have free access to your downloadable products |
| off-line. You can sell tickets to your live speeches | | | | that they otherwise would have to pay for. They |
| and live seminars. You can sell your books. You | | | | can read your private blog. They can read and |
| can sell audio recordings of your speeches and | | | | post items on a private forum. They get access |
| seminars. You can sell DVDs of your speeches | | | | to other members-only benefits, such as private |
| and seminars. | | | | consultations with you over the phone. |
| With the web, you can sell print-on-demand | | | | The electronic products don't cost anything to |
| books. A print-on-demand book, as the name | | | | duplicate, so they are ideal candidates for |
| says, is only printed when an order is submitted. | | | | give-aways, that is to say, products you |
| This eliminates a great deal of risk and inventory | | | | exchange for something other than money. You |
| expense. | | | | can offer them as bonuses when people buy |
| Now you can also sell e-products. You can sell | | | | some other of your products. You can offer |
| products for download. You can sell eBooks in | | | | them in exchange for letting you put them on |
| PDF format. You can sell audio and video files of | | | | your mailing list. (Ezines and eCourses are ideal for |
| your speeches and seminars. You can sell video | | | | this.) You can offer them in exchange for good |
| slide shows -- video files of a sequence of images | | | | will and remaining attentive members of your |
| with your voice over. | | | | mailing list. You gain a great deal of your income |
| You can sell products that arrive in a series of | | | | from relationship marketing, which is built on |
| emails. You can sell subscriptions to your ezine. | | | | ongoing positive interactions with the people on a |
| You can sell home study e-learning courses, which | | | | mailing list. |
| are like limited-duration, canned ezines: the lessons | | | | The best news is that all that you require to |
| arrive every few days in emails. | | | | offer these products and services is available on |
| You can sell attendance at your teleseminars. | | | | the web, inexpensively and not requiring much |
| When people sign up, they are given an access | | | | expertise to use. |