Proofread Your Writing to Boost Book Sales

p>Are you looking for a boost in book sales? You5. Failure to shorten your sentences. Slash your
posted your book's sales letter months ago. Yousentences to under 15-17 words. Don't bog your
double checked your easy ordering process. Yet,readers with complex sentences. Remember
people visit your book's web site and leavemultiple phrases slow your reader's
empty handed.comprehension. Make it easy. Get to the point
Don't be discouraged. You may be making thefast.
simple mistakes many make before selling. This6. Failure to write compelling copy. Write for the
could be the trigger you've been looking for.8-10 grade level. Reward your readers with
Simply put, professionalism inspires confidence.benefits for them. Clear, easy to understand copy
Whether you're writing an article, a brochure ormakes your reader want to read your piece to
your web site sales letter, your words workthe end. Fill your writing with what's in it for them.
powerfully for you or against you.They'll come back for more and tell all their
In the same way professionalism inspiresfriends.
confidence to purchase your book, grammatical7. Failure to avoid pompous language. The
errors and misspelled words may cost you in lostshortest, most well known words are best. The
sales. Correct these writing mistakes and translatemore syllables in a word, the less compelling it
your professionalism to more book sales.becomes. Cut all unnecessary adjectives.
1. Failure to check for spelling and grammatical8. Failure to be specific. Avoid generalities. Engage
errors. Don't be lazy; use spell check. Also, lookyour reader's emotion with specifics. Let them
for singular nouns coupled with plural verbs andexperience color, size and shape. Instead of,
vice versa. Check for homonyms correctly spelled"Complete your degree online fast to increase
but misused words like to, two, and too or effectyour income." Say, "Complete your master
and affect. Correct punctuation errors like thedegree online fast so you can upgrade your
symbol Em dash to indicate duration instead oflifestyle, get vacations, health insurance and other
two dashes.corporate benefits." Specific benefits create a
2. Failure to check all dates, times, prices. Assignstronger pull than the general benefit of increased
someone else to verify dates, prices and times.income.
It's embarrassing and may drain profits to send9. Failure to slash adverbs. Go through and cut
out information then retract it because it'swords like openly, suddenly, very that tell the
incorrect. Before distributing a newsletter, postingreader instead of show the reader. Circle all the
web content or submitting a proposal, call(ly) and very words. Pull out your thesaurus and
telephone numbers, visit websites, send emailsreplace them with power words that show
and faxes requesting return confirmation.emotion or describe.
3. Failure to slash passive structures. Passive10. Failure to check the flow of information. Check
sentences slow and dull your writing. Get rid ofyour paragraphs for good harmonic flow and
the passive voice sentences. Give your sentencesunderstanding. Meaning, make sure you don't drop
a clear subject and a verb to avoid the passiveoff suddenly and change the subject. Clear writing
voice. "The writer found fame and fortunecreates compelling copy. Compelling copy leads to
through marketing her books online." instead ofmore book sales.
"The writer's books were instrumental in leadingAre you ready to translate your professionalism
her to fame and fortune." Avoid connecting verbsto profits? Correct the above mistakes and
like 'was', 'is', 'had', and 'seemed'. Replace passivewatch your sales soar from the minute you
voice verbs with active verbs.publish. Remember to check for spelling and
4. Failure to cut selfish constructions containing 'I'.grammatical errors, check all dates, times and
Minimize the "I" in your writing. Your audienceprices, slash the passive voice, cut the selfish
wants to know what you can do them. Answerconstructions containing "I", shorten sentences,
their questions. Solve their problems with eachwrite compelling copy, avoid generalities, slash the
solution. During the editing process, circle each "I"adverbs and check your flow of information.
and replace as many as you can with a "you"Implement these ten tips to begin proofreading
centered sentence.for profits!