| There are many benefits when you print your | | | | published in the traditional manner have a very |
| own cookbook, however if I have to put one | | | | short life span. It's also important to know that |
| single benefit at the top of the list it has to be | | | | apart from the press release, all promotion is still |
| this one. When you print your own cookbook you | | | | the author's responsibility. |
| own the publishing and distribution rights to your | | | | When you self publish your book, you can also |
| own book. To understand how significant this one | | | | start to build a buzz for you book months before |
| single benefit is, you need to first understand how | | | | it is published, however if you end up not selling as |
| traditional publishers sell their books. | | | | many books after publication date as you would |
| When you sign up with a traditional publisher, they | | | | have liked to. It doesn't really matter, because |
| start to build a buzz for your book months | | | | you can keep promoting your book for the rest |
| before it is published. The reason for this is that | | | | of your life. |
| they want people to pre-order the book and once | | | | Amazon have changed publishing forever and in |
| your press release comes out on publication day, | | | | today's internet environment there are many |
| they want as much publicity as possible for your | | | | books that did not make much money on release, |
| book in order to sell as many as they can within | | | | but as word spread on the internet some of |
| the first three months. After this period you are | | | | these books became bestsellers years after they |
| pretty much on your own and it is very likely | | | | were published. |
| your book will end up in the sale bin. Books | | | | |