| Booklet printing is so different from all the other | | | | that simplicity always gets more attention. |
| marketing collaterals because it contains a lot of | | | | Work with the grid. |
| information in a very small package. What makes | | | | Grids are made not on a whim; but they do have |
| print booklets especially attractive is that people | | | | a purpose. The key to any good design is to |
| actually read them and keep the print booklets | | | | work and stick with the grids you have in your |
| for reference. They are handy, useful, and do not | | | | booklet printing. The grids provide the balance and |
| cost that much for the marketer. | | | | consistency in any design. For a standard set, |
| So if you are thinking of having booklet printing as | | | | start with a 3-column setup. |
| part of your marketing arsenal, here are a few | | | | The font has a voice. |
| tricks to make your project worthwhile: | | | | And it sets the tone of your overall design. Your |
| People read. | | | | choice of typography says a lot of what kind of |
| In any design project, it always follows that | | | | voice you would want your print collateral to |
| function is ahead of form. This means that your | | | | have. The fonts you use the most provides the |
| design should work in the context of your | | | | means to communicate your message. So choose |
| content. This is especially true if you are working | | | | your fonts wisely. Do not pick the first one you |
| on booklet printing because it contains textual | | | | see; and do not settle for something that you |
| content – lots of it. | | | | think is nice but do not do justice to your |
| People do read. And if they cannot make heads | | | | message. It takes a while to get the right |
| or tails of what you have written in your content, | | | | typography. But when you do, you are most likely |
| your marketing collateral is nothing even with the | | | | to achieve the goal you have set out for your |
| most awe inspiring design. Typography should | | | | marketing campaign. |
| then be considered a design element, and as such, | | | | Demand for quality photos. |
| your design person should strive for readability at | | | | As important as your content are the graphics |
| its maximum. | | | | you include in your booklet print. More than words, |
| Too much is too much. | | | | your photos and images provide emphasis to |
| There is such a thing as too much content. | | | | your message. It is just appropriate to demand |
| Although print booklets should strive to provide | | | | for high quality stuff then. A good picture can lend |
| optimum amount of information, too much of it | | | | a helping hand to increase the impact of your |
| can also overwhelm your readers. | | | | content. A bad one can ruin everything. |
| If you think your print booklet’s pages seem | | | | Just remember that there are no hard and fast |
| to have too much information, then you thought | | | | rules when designing is concerned. For the most |
| right. Consider only those that are necessary and | | | | important tip – always have fun when creating |
| get rid of anything that can clutter your overall | | | | your print booklets. The more fun you have, the |
| appearance. Always remember that less is more. | | | | more likely that your collateral would reflect a |
| It is becoming a cliché, but the fact remains | | | | positive image to your target clients. |