Prepare my business card artwork for PDF (Bleed and Crop Marks) for perfect printing - CorelDRAW 12 and Adobe Illustrator CS3

Most people in today's digital world already useif the project - If you enter in a bleed vaule of
some type of graphic software and have some.125", you will have .125" on the top, .125" on the
idea of how to put together a business card,bottom, .125" on the left and .125" on the right. So
flyer, brochure or postcard with with no, or little,if you do the math: business card dimension 2" x
problem. The problem is their work is unfinished -3.5". Height: 2" + .125" +.125" = 2.25" Wrong! Width
unfinished meaning their artwork does not have- 3.5" + .125" + .125" = Wrong again! You will have
any needed 'Bleed' values and/or 'Crop Marks' onto take the bleed value that the printer shop
the PDF. Both bleed values and crop marks aregives you (ex. .125") and then divide it by 2 (for
needed in printing so the printer knows exactlytwo sides) = .0625 This is correct! So enter in
how to handle and cut your product. Have you.0625" into the 'Bleed Limit' field and press 'apply'
ever wondered why the graphics are notand 'OK'.
centered or something important is cut off? TheNote: Add guidelines to your project that don't get
reason is because you, through your artworkprinted. This will give you a 'Guideline' as to where
have allowed the printers to have thousands ofNOT to put your important text or graphics. With
options and ways to print your product. So,a bleed of .125 the guidelines need to offset the
basically, it is a gamble to send your artwork tobusiness card dimension by .0625" which is .125"/2
the printers without any bleed values and/or cropsince we have two sides.  So, the guidelines
marks.dimension vertically would be for example: -.0625",
Bleed Values:Bleed values are needed in order for0.0", .0625", 1.375", 2.0", 2.0625". Horizontally is:
the printers to print 'Beyond' your product size --.0625", 0.0", .0625", 2.9375", 3.0", 3.0625".
in result, the the edges of your products areCrop Marks:
printed with your graphics and colors and notGo in File, Print Preview, Settings, Prepress. Check
some white line showing up on the face of yourmark the 'Crop/foldmarks' and 'Exterior only'.
printing product. If there is no bleed in the file, thePress 'Apply' and 'OK'. You now have crop marks
printing shop might or usually 'Stretches' the file toon your PDF. Publish to PDF - Done.
the bleed in order to print beyond the entireMethod 2 - make your image sizes to the bleed
product. This may function for you, unless ofvalue. Example: 2.125" x 3.625". All we did here
course, the stretch process stretches yourwas add the bleed value .125 to the width and
important text/graphics and then cuts it off orheight of the images. Once you center your
the artwork is not centered in your end product.images, you now have bleed.
Printers have very limited control of the outNote: Add guidelines to your project that don't get
come without bleed values. I will explain to youprinted. This will give you a 'Guideline' as to where
quick and easy ways to add bleed values to yourNOT to put your important text or graphics. With
artwork.a bleed of .125 the guidelines need to offset the
Crop Marks:Crop marks are needed for printersbusiness card dimension by .0625" which is .125"/2
to align and center your product and mostsince we have two sides.  So, the guidelines
importantly, where to cut your product. Theredimension vertically would be for example: -.0625",
can be thousands of ways to place your product0.0", .0625", 1.375", 2.0", 2.0625". Horizontally is:
on the printing plates and thousands of ways to-.0625", 0.0", .0625", 2.9375", 3.0", 3.0625".
cut your product without crop marks. Using cropAdd your Crop Marks as explained above. Publish
marks on your PDF, there is only ONE way toto PDF - Done.
place and cut your product. The odds of "one" areAdobe Illustrator CS3 - Instructions for Bleed and
best.Crop Marks
CorelDRAW 12 - Instructions for Bleed and Crop1. Set the Document Setup dimensions to 3.625"
MarksX 2.125"
Most people who read this will already have their2. Align all your images to the dimensions above.
artwork done, so let's move on to make the(keep in mind the Safety Margin. All important
project flawless with any printer shop. A standardtext should be in the window of 1.875" X 3.375").
business card is dimensioned at 2" x 3.5" -  thisIt is good practice to use 'Guidelines' offset-ed
will also be the 'Paper Type/Size of your Corel.0625 of all 4 sides "IN" of the B-Card size of 2" X
project in both Method 1 and 2 below. Next is the3.5".
bleed. At this point, it is important to know the3. Re-Set the Document setup dimensions back
bleed value of your printer shop - some are .25"to 3.5" X 2.0" and leave the images as they are in
and really good printer shops are .125".step 1. This step will leave the needed Bleed to
In CorelDRAW 12, there are 2 ways to createprint perfectly to the edges and the Crop Marks
bleed.will come in at the document setup dimensions of
Method 1 - (Ex. Business Card - finished size: 2" X3.5" X 2.0".
3.5" with bleed of .125": 2.125" X 3.625")4. Align some of the graphics IF required.
Add bleed to you output print settings. Go into5. Save as PDF - Preset to "Press". Marks and
File, Print Preview, Settings, Layout - Check markBleeds Tab, "All Printer Marks" will be selected and
the 'Bleed Limit'. Keep in mind that you just can'tset to Bleed to zero, because no matter how
type in the bleed value into the field. You have tomuch you play with the bleed, no effect seems
think: The Corel bleed value extends on all 4 sidesto be the result.