Organizing Your Book to Be a Client Magnet

Depending on your attitude toward writing, thissense of confidence that they can implement
could be the organizing your book's content couldyour strategies. Most people like knowing that
be the part you've been waiting for--or dreading!someone is going to take them by the hand and
But whichever camp you fall into, writing yourshow them exactly how to do something.
book--and writing it well-- can be a daunting task.Your Own Proprietary System
However there is a way for you to organize yourIf you're thinking "I don't have steps or a plan" or
material and make the writing of it a lot easier:"I don't know how to put my information in a
break it up or chunk it down!step-by-step format", here's a different way to
Even if you're working with a complex subject,look at it. Fabienne Fredrickson of teaches this as
you want to chunk it down as much as possiblefiguring out your "proprietary system". Your
and keep it simple for your readers. You want"system" is simply what you do when you work
them to see that they can do X all on their ownwith clients all the time. When you work with a
just by reading your book. You will give themclient or customer, you probably do the same
everything they need. This tactic makes it easierthing with each one-- you just never thought of
to organize all your knowledge and expertiseyour process as "steps" before and you definitely
because you know you only have to focus onhave never written them down.
one particular "how to" and the X steps it will takeSo if you're thinking you want a new,
to handle it.mind-blowing way to look at an old problem,
A good way to break up or chunk down materialyou're causing unnecessary work for yourself.
is to organize it into steps, keys, strategies orYou don't have to create something from
plans. Note Dr. Phil's use of "keys" and "steps" andscratch--this can be about what you already do.
"plans" in his titles. The material in those books areFor instance, when you first start to work with a
organized in exactly that way: 7 keys, or X stepsclient, what's the first thing you have them do?
or this or that grand plan. Of course, not allAnd the next? And the next? Write it all down
non-fiction books are organized this way, but ifand keep going until you've included everything.
you're seeking to attract customers by givingThen go back and number each one. Voila! You
them information or solving their problems, thenhave your proprietary system! DON'T SKIP THIS
most likely your material would work well with thisSTEP! Make sure you write it all down because
structure.this list could become your profit center for years
Having a step-by-step plan also gives the reader ato come!