| In looking for printers, it is often times hard to | | | | required (which is 250 for most commercial |
| find a printing company that can accommodate | | | | printing companies) for offset printing are taken |
| your small run print projects without causing you | | | | into account, you will definitely save a lot on POD. |
| an arm. Most commercial printers offer offset | | | | Aside from it being cost-effective in terms of |
| printing method and this may be a very | | | | short print runs, there are numerous reasons on |
| expensive option especially when you need just a | | | | why POD can give you a flexible direct marketing |
| handful of print materials. | | | | campaign: |
| POD or Print on Demand is a digital printing | | | | 1. Shorter Time Frame - you get your prints done |
| technology that makes it easy for marketers, | | | | faster compared to conventional printing methods. |
| authors and small businesses to publish or print | | | | POD provides faster turnarounds because of the |
| small quantity print runs without paying as much | | | | less mechanical setup it requires. |
| as with offset printing. | | | | 2. No need a big fund to start your marketing |
| This new trend in digital printing can offer valuable | | | | campaign - since it is a pay per piece printing, you |
| benefits for budding authors and self-publishers. It | | | | can start printing marketing materials at a |
| skips the barrier of looking for a publishing | | | | minimum quantity without the pressure of starting |
| company to trust their writing and publish their | | | | a marketing campaign that's more than you can |
| book. Until the advancement of this printing | | | | handle. |
| technology, printing a single book is unthinkable. | | | | 3. You can have a 'soft launch' of your marketing |
| Printing Your Marketing Materials | | | | promotions - in printing your ads in less than 100 |
| Although POD was a printing revolution primarily | | | | hundred pieces; you can create a soft marketing |
| meant for books, it also provides a better option | | | | test launch to measure the effectiveness of your |
| in the marketing sphere as well. For | | | | marketing tools before actually doing the real |
| small-businesses and starting entrepreneurs alike, | | | | thing. |
| this printing revolution can be of good use since | | | | 4. Easy to Customize - compared to offset |
| this printing technology is ideal to print even just a | | | | printing, doing some minimal changes on your |
| single copy of marketing materials. | | | | prints may come out very costly due to |
| Printing small quantity of brochures, flyers or even | | | | pre-press work and setup, in POD you can easily |
| a single poster can be very expensive in | | | | modify and make changes on your prints without |
| traditional print runs since commercial printers | | | | paying as much. |
| require a minimum quantity of pieces to print. You | | | | 5. Eco-Friendly - this may not be taken into |
| may end up getting more prints than you actually | | | | consideration but since on-demand printing saves |
| need. | | | | you from printing more than what you need, you |
| However, in using on demand printing, you can be | | | | can avoid boxes of unused printed materials that |
| more flexible with the quantity of print materials | | | | would only end up in your basement or in the |
| you require. You get a fixed cost per copy that | | | | trash. |
| proves to be more inexpensive in the long run. | | | | You may actualize all these advantages if you find |
| When unit price are taken into consideration, the | | | | a suitable and good printing company that offers |
| unit price of each printed copy is higher in | | | | on demand printing service. Just make sure to |
| on-demand printing than in offset printing. But | | | | check their printing quality and the print facility |
| when setup costs and the minimum quantity | | | | they use to ensure quality on your print projects. |