| What do Oprah, Martha Stewart, and Dr. Phil | | | | Define your Goals. Keep the end results in mind. |
| McGraw have in common? They're all Brands. | | | | Through the use of a Mission Statement, highlight |
| You, too, can develop Your Personal and | | | | the purpose of your life. What is the end result |
| Professional Brand Reflecting Your Purpose, | | | | you have in mind for your life? If I were to write |
| Talents, Passions and Natural Abilities. | | | | your obituary today, what would you want said |
| Have you ever thought that YOU had a unique | | | | about you (your Unique Brand), your life and what |
| gift to offer the world? I encourage you to spend | | | | you accomplished. A mission statement is defined |
| some time looking inside yourself, examine the | | | | in seven words or less, highlights what matters to |
| fibers that make up who you are. In your search | | | | you most, what inspires you, should capture your |
| through all the inner fibers, identify and write | | | | core values and beliefs. Creating a purposeful |
| down all of your unique talents, natural abilities, | | | | mission statement can take some time to really |
| passions and purpose in life. The goal of this inner | | | | hone in on why you are here on earth. You can |
| self-discovery is for you to discover what makes | | | | use a good mission statement to help you with |
| you unique so you can create your Brand. | | | | your day to day decision making process. Making |
| To help you along on your road to self-discovery, | | | | the right decisions will bring you closer to your |
| I want you to think about the following questions: | | | | goals and the purpose for your life. Being crystal |
| | | | clear about where you are, where you are going |
| 1. Think about how you are showing up in the | | | | and designing a roadmap for getting there, is time |
| world. | | | | well spent. |
| 2. Are you consistent with who you say you are? | | | | A great question to ask yourself, to help you with |
| 3. If you asked 5 people to describe you, what do | | | | your process: |
| you think they would say? | | | | Who do I need to become in order to...? (you fill in |
| 4. Would the adjectives they used to describe | | | | the blank) |
| you, be the same adjectives you would like them | | | | You can fill in the blank with whatever you would |
| to use? | | | | like, just make sure it is congruent with your |
| 5. Are the adjectives, the same as those you | | | | mission statement. |
| would use to describe yourself? | | | | Keep in mind you want to define your Brand |
| 6. Do you think the adjectives would be very | | | | yourself, instead of someone else defining it for |
| different in any of the scenarios? | | | | you. Your Brand is built on your core values and |
| Before you continue in the world of | | | | beliefs. How are you going to Build your Brand, so |
| self-discovery, I want you to ponder this concept | | | | you can show up consistent, authentic and on |
| for a moment. The adjective used by you and | | | | purpose? Remember your Brand will have to |
| anyone else should be consistent, authentic and | | | | influence your general audience and your target |
| clearly define who you are. | | | | audience. Your General Audience is defined, as |
| Ask yourself a few more questions to help | | | | those who can connect you with your Target |
| further stimulate your thought process. Let's talk | | | | Audience. Your Target Audience is defined, as |
| about YOU. What gets you up in the morning? | | | | those who want what you have and are willing to |
| What is the driving force in your life? What is | | | | pay for it. Keeping in mind, you must add value to |
| your uniqueness? | | | | everyone you meet. Everyone you meet is either |
| | | | categorized as a General Audience member or |
| 1. List 3 things you love to do | | | | your Target Audience member. How are you |
| 2. List 3 things you are good at | | | | going to add value to everyone you meet, so |
| 3. List 3 thing you would do if you only had 5 | | | | that they can ultimately help you connect your |
| years left to live | | | | Brand with your Target Audience? Answer: Let |
| 4. List 3 things you would do if time and money | | | | your Brand Stand out with Consistency, |
| was no object | | | | Authenticity and Clarity over Time. Ask yourself |
| What is the common thread on your list? Are you | | | | everyday - How can my Brand add value to |
| honoring YOU, your values and your core beliefs? | | | | someone's life today? |