| Most of us think publishing a book happens like | | | | fabulous book "The Well Fed Self-Publisher" before |
| this: you write a book, send it to a publisher or an | | | | you go and find a POD (Print-on-Demand) |
| agent, one day your telephone rings and BINGO, | | | | publisher; "The fact is, most new authors are |
| there you are. Your months and months of | | | | naive, aren't business-savvy, don't do their |
| efforts proved to be that they weren't for | | | | homework, and don't understand realities of the |
| nothing. Aside from your father and your wife the | | | | book publishing world. They go in with stars in |
| publisher also likes your masterpiece, and actually | | | | their eyes, hear what they want to hear, and |
| likes it very very much. Now all these people in | | | | because of the nature of the POD model, in |
| the publishing house adore you and your book. | | | | essence, get sold a bill of goods on what POD can |
| Soon you're vacationing in the Caribbean and | | | | do for them". |
| dreaming those other millions coming from your | | | | Why do I quote this? Yes, you're right, I'd been |
| book's international sales and filming rights | | | | there. By the way, Peter Bowerman's book is full |
| accumulating in your bank account. You don't even | | | | of lots of fantastic advice on how to compile a |
| have to worry about marketing your book, that's | | | | book and market it thoroughly. I recommend you |
| something what your publisher will take care of. | | | | to read it before you do anything stupid (like me). |
| Right? Wrong. You're dead wrong. | | | | Of course it is not my slightest aim to frighten or |
| Even if the security lets you into the building of | | | | discourage you publishing and marketing your own |
| that particular publisher, nobody will agree to | | | | book. On the contrary my goal here is to ensure |
| accept your book let alone reading it, even if it is | | | | that there is a better and much easier way to |
| a masterpiece from your brother's point of view, | | | | get things done. Nobody wants to spend his or |
| unless you are Stephen King or Dan Brown of | | | | her resources like time, energy or money on |
| course. And even if you were them you should | | | | fruitless efforts or inconclusive attempts. |
| consider marketing your own book. Nobody will do | | | | So you really need to publish and sell your book, |
| it for you, and nobody can do it like you. | | | | don't you? |
| So what's your next option than? Self publishing, | | | | Ok, keep on digging your alternatives than. Soon |
| right? | | | | you'll discover not only how to expose your book |
| Well, maybe. But would you like to give it a | | | | into the eyes of the most important people that |
| second thought? | | | | you really look for, who are your readers, but |
| I'm here to challenge that option a little bit and | | | | you''ll also find out how to publicize it, and how to |
| create a new way of thinking about publishing and | | | | market it in the most efficient manner. Yes Web |
| marketing your book. | | | | 2.0 is here. |
| Listen to what Peter Bowerman is saying in his | | | | |