| You've put a lot of effort into making an ebook. | | | | capture software and a cheap microphone. |
| You've researched written and perfected it. But | | | | Now you have a video you can sell - often for a |
| did you know you can easily multiply the money | | | | much higher price than an ebook. Better yet, a |
| you get paid for it? | | | | series of videos can become a high value training |
| The thing is you can easily re purpose your | | | | program. |
| creativity into multiple products that appeal to a | | | | If you are shy about talking, you can get |
| much bigger range of customers. Not only that, | | | | somebody else to talk for you. Or you can say |
| multiple products gives you more credibility and | | | | nothing and use music - letting the words in your |
| authority in your market. | | | | presentation speak for themselves. |
| It's so simple. Here are three ways. | | | | If you don't mind talking but don't want to do a |
| Hardcopy. Despite the rise of ebook reading | | | | video, how about offering your ebook in audio |
| devices like Kindle, Netbooks and the iPad, a lot of | | | | format? Again, this is an option a lot of people will |
| people still prefer to read from a book. So why | | | | prefer. If you don't want to record it yourself |
| not give your readers this option? | | | | there are people who will read out your book and |
| Don't worry, you don't have to pay thousands of | | | | record it for you for a small fee. |
| dollars to print hundreds of copies and keep them | | | | Coaching |
| in your bedroom, selling and mailing them | | | | By writing your ebook you've put yourself out |
| one-by-one. There are many online | | | | there as an expert. So why not complement this |
| print-on-demand services that will take individual | | | | by offering coaching services? The best way to |
| orders. You take an order from your customer | | | | learn something is to have a coach, and as such a |
| and email it to the print-on-demand service. They | | | | lot of people will be looking to hire a coach to fix |
| will then print your book and mail it to your | | | | their problem or get the results they want. |
| customer. | | | | If you feel you aren't ready to be a coach, do |
| This option really is easy. Not only that it is | | | | you know somebody who is? Perhaps you can |
| offering something a lot of your customers will | | | | enter an arrangement with them where you |
| prefer. | | | | offer their services via the marketing for your |
| Video | | | | ebook. |
| Videos are a lot easier to make than you may | | | | The whole idea here is that the content you have |
| think. For example here is one popular method: | | | | created can be used in a number of ways. |
| 1. Make a PowerPoint presentation of your | | | | Leveraging your creativity to produce multiple |
| content | | | | formats not only helps your customers but can |
| 2. On your computer, talk through your | | | | help explode your business. So when making |
| presentation | | | | Ebooks, think about making other products too. |
| 3. Record your presentation using free screen | | | | |