Make More Money Self-Publishing Special Reports

1. YOU CAN DO IT! WILL YOU?				report to accomplish anumber of objectives. First
You CAN succeed in your own information				of all, you wanted to make more money.
empire. Self-publishingvaluable, how-to information				Secondly, you wanted to learn how to create
is in great demand by people today.				valuable information ofuse to others, so that they
In today's busy society, people are pressed for				could pay you for it.
time. They needconcise, simplified, practical				Is there a market for moneymaking information
information. They will pay dearlyfor it if it will				like this? You betthere is! Just check out the
improve the quality of their lives.				business opportunity magazines at thenewstands
Even if you have never written for money				to see that this is true. Use internet search
before, you can do so ifyou apply the information				engines tofind moneymaking or other how-to
in this report. Lack of formal educationshould not				subjects and to learn about whatyour competitors
deter you. Large sums of cash are not required.				are doing.
What isrequired is the application of the				The key to making money from your
information in this report.				self-published information is towrite on a subject
You must have more than good intentions,				that is of interest and benefit to your reader.
though. Your strong desireto succeed, not only in				There must be a sufficient number of persons
making money, but in making a difference inother				interested in yoursubject in order for you to
peoples' lives, will motivate you. Then, following				justify the time and expense requiredto
through,you will execute your planned tasks to				undertake writing about it.
reach your goal.				You must be able to reach these persons
2. WHY IS SELF-PUBLISHED INFORMATION THE				economically (through theinternet, magazines, or
PERFECT PRODUCT?				other means). Most important, what youwrite
Information can be sold on the basis of its value.				should address a concern, want or need of your
For example, ifyou could receive a thousand dollar				reader.
tax-free grant, would you pay tendollars for that				Provide the benefits implied in your title and
information? Most persons would. They'd be				advertising.
$990.00ahead. Yet, that information might fit on				Provide good value for the money charged, and
one printed page. So, thecost of producing the				your customers willbe happy and buy other
information has almost no relationship to thevalue				products from you.
of the information. Thus, the potential for high				5. HOW TO PRODUCE A SPECIAL REPORT
markups andprofits exist in this business.				It is likely that you already possess information,
Information products (unlike other hard goods like				knowledge, andskills in areas of interest to others.
cars, refrigerators,et cetera) are relatively light				Meditate on what you alreadyknow. Sometimes
and so incur lower shipping costs. Infact, the post				we assume that other people already know what
office gives preferential treatment for shipping				we know.
books.				This is not the case. If this knowledge can help
You could sell other peoples' products, but then				others save money,increase their income,
you would not havecontrol over your business. At				improve their health, be better liked, improvetheir
any time, your suppliers could changetheir				happiness, or give some other important benefit,
commission structure, let your competitors sell				you can use thisknowledge as the basis of
the product, oreven discontinue your relationship.				producing your information product.
If you own your own proprietaryproduct, your				As well as your own expertise, you can consult
own copyrighted information product, no one can				other sources to add toyour knowledge. Research
legallysell it without your permission. You control				at the public library, in bookstores, on theinternet,
its production,promotion, and distribution.				through personal interviews of experts, and by
3. WHY SELF-PUBLISH SPECIAL REPORTS				takingeducational courses on your chosen subject
INSTEAD OF BOOKS?				will all help you developadditional expertise needed
A Special Report (sometimes called a folio) is a				to write your folio.
written document offrom one to several pages				As for writing ability and skill, practice makes
on a specialized subject of interest tocertain				perfect. Getconstructive criticism from others.
readers. It should be concise and practical				Have a friend proofread yourreport. Check your
information ofvalue to a particular audience. It				grammar and spelling. Use simple sentences.
might be professionally bound with acover and				Don't get too complicated or you'll lose most of
personalized for the reader or it might just be a				your readers.
few pagesstapled together or it may even take				Use of a personal computer will help you
the form of a computer file orelectronic book.				immensely. Prepare yourdocument in text format
This publication is an example of a Special Report.				so that you can use your information indifferent
Books and booklets must be produced in certain				formats, such as for your website, in electronic
minimum quantities.				books, fore-mailing to a printer, et cetera. If you
This is fine, when you're well-established financially.				wish, you may export a copyof the text file you
However,				used to prepare your own Special Report to a
Special Reports can be produced on demand, one				wordprocessing program to format it for printing.
copy at a time, ifnecessary. This means that if				Only print thecopies needed to fill orders.
you receive one order, you can publishit from				Writing any information product requires
your home computer by simply printing a copy of				self-discipline. You mustfind a suitable time to write
your file.				each day. Buy out the time from lessimportant
Even if you have no computer, you could type				activities such as TV viewing or idle conversation.
one copy of your reportand have it photocopied				If youhave specific goals and stick to them and
as required. This results in virtually nomoney being				your schedule, you arelikely to accomplish your
tied up in inventory. You spend money only when				objective of making more money
youreceive orders.				withself-published special reports.
Books are lengthier and require more time and				If, for example, your goal is to produce one
effort to produce.				Special Report per week,you will need to schedule
Therefore, it will take you longer to make money				the required time for research, then writing,editing
from your efforts.				and corrections.
A Special Report, being only a few pages long on				Be realistic about your goals. If you can only
the average, is aproduct you can develop and				produce one specialreport per month, don't be
produce quickly and economically.				discouraged. Adjust your goals to whatreasonably
Many customers will appreciate the concise				can be accomplished. Just think! Producing only one
treatment of a particularsubject in a Special				Special Report per month would produce a line of
Report. They could pay forty dollars for				twelve differentproducts in a year and could form
acomplete book on home-based businesses, but				the basis of a newly published book!
maybe they just wantinformation on				6. HOW TO SELL SPECIAL REPORTS
self-publishing.				Writing, although hard work and akin to giving
Perhaps they have already bought books on How				birth, is only part ofthe battle. Now you need to
To Publish Your Own Book,but the area of Special				sell your Special Reports.
Reports wasn't really covered. For a fewdollars				Remember, you didn't just write on any subject
(and often for considerably less expense than a				that interested you.
book), they canget the essential information they				You deliberately chose a subject that was
need to accomplish their goal.				marketable. You wrote asubject others were
If time is money, then your customer will really				interested in. Otherwise, you wouldn't be able
appreciate yourto-the-point consideration of his				tosell it.
selected subject. You are notbeing paid by the				Whether you use a website, magazine ads, direct
word; you are being paid for results.				mail or other methodsof advertising and
As you write further Special Reports in your area				promoting your Special Reports, make sure that
of expertise andinterest, you will find you will have				allyour communications stress the benefits to the
a number of products to sell,instead of just one.				target reader. Theymust be convinced that your
Then, you will have diversified your income,having				folio is a product that is needed by themand is
developed multiple income sources. Instead of				worth the money.
making moneyonly when you are working, these				Don't forget to take advantage of free publicity
products could generate passiveincome for years				for your products.
to come. While on vacation or while				Send press releases and try to get your
sleeping,orders could be coming in for these				publication reviewed orfeatured as a new product
products you developed.				in appropriate magazines or other media.
As well, a series of Special Reports or folios on				Special Reports can be adapted as articles that
related subjectscould be combined later to				you can offer for saleto magazines. Some
produce a book. If, for example,you produced				consultants and professionals use Special Reports
twelve different folios on various ways of				topromote their own business and to establish
makingmoney from self-publishing, they could be				credibility as experts in acertain field.
combined in a book onthe same subject.				7. THE BEGINNING OF YOUR INFORMATION
Thus, Special Reports can be used as the basis				EMPIRE
for creating otherinformation products, such as				>From small beginnings come big things. Your
books, booklets, audio cassettes,videos, courses,				following through on theinformation in this report
software, speeches, website content, electronic				could result in many benefits. A steadyproduction
books,business kits, and so on. The more				of appropriate Special Reports will give you
products you have and the morechoices you				control andownership of profitable products in high
offer your customer, the more income streams				demand. These products cancreate income for
you willgenerate foryourself.				years after they are produced. They can also
4. WHAT SHOULD YOU WRITE ABOUT?				formthe basis of other products: books, audio
Of course, it is natural that you would want to				tapes, videos, courses,internet content, software,
write about somethingthat is of interest to you.				and other salable, unique products.
However, is what you are writing aboutof interest				Establish your credibility as a respected expert in
to others? You may be an excellent poet, but the				your field.
marketis very limited for poetry.				Don't delay; follow through. Best wishes to you in
On the other hand, practical and simple "how-to"				building a profitableand enjoyable information
information sells.				empire!
As an example, you presumably obtained this

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Make More Money Self-Publishing Special Reports