| Maybe you're interested in internet self publishing, | | | | trying to get their attention. |
| self publishing cookbooks, self publishing Christian | | | | Check with other authors whose publishing |
| books, or self publishing POD (Print on Demand) | | | | adventure went south. Know that even if you get |
| books. | | | | on the shows, you don't get a guarantee of selling |
| As a long time bookcoach, I know that if you | | | | books. In two years, one client went broke |
| compare self publishing to New York publishing, | | | | getting ready for Dr. Phil's show (printed 20,000 |
| you'll see the deck is stacked in your favor with | | | | books) and when he got on, he didn't have |
| independent publishing. | | | | enough money to write a good sales page for |
| Pros and Cons of Self Publishing--Which author are | | | | Phil's Web site that was only up two weeks. |
| you? | | | | 3. A female business owner or other small |
| 1. The Cruise Ship Package Author. You, the | | | | business specialist. You want to either get out |
| emerging author of fiction or self help book, | | | | short information products and love the internet, |
| knows you can't get an agent or publisher, so you | | | | or are stuck in the past thinking only a print book |
| turn to Print on Demand printing companies, who | | | | will do. Take it from me, you can, with little self |
| you think can do it all for you. For example, | | | | publishing help,put out a shorter eBook version |
| format your book into a 6 by 9 paperback. Then, | | | | first to test the market and improve your book |
| print copies as you need them. Know that their | | | | from your audience's feedback an testimonials. |
| book promotion packages don't give you what | | | | You'll get high visibility, and, at the same time, |
| you need. POD companies charge little on the | | | | brand your business and profit from business. |
| front end, but over price your book and | | | | Wake Up Call: No out out there will do it all for |
| overcharge for your wholesale copies too. They | | | | you anyway, so you just need to take the next |
| make money. The author doesn't. | | | | step and learn more about promoting, distributing |
| 2. The I Wanna Be an Oprah Author. You, the | | | | and internet marketing. |
| unknown author, want to be rich and famous. You | | | | 4. An open-minded savvy person who knows |
| want to be a bestselling author and you copycat | | | | there are multiple ways to write and publish a |
| gurus and mentors out there thinking you must | | | | saleable book. You can leverage your success |
| write like them to be respected. That means you | | | | writing a print and eBook, and learn how to |
| will only want to write a 250 page print book that | | | | connect with the huge, online audience, ready to |
| will bring prestige to your small business. You see | | | | buy books conveniently , and who will love your |
| your book as #1 in Amazon, you on Oprah and | | | | book. |
| other big shows. You think how lucky you will be | | | | You don't have to publish the slow, hard, way |
| when a big publisher wants your book after your | | | | with no control over your book. Educate yourself |
| first year terrific sales of 20,000! | | | | on self-publishing and its rewards that give many |
| Think again. These businesses accept 1-2% of the | | | | an author/business person like myself a healthy |
| top submissions. Unless you are famous, you will | | | | income.We may not be famous, but we love |
| miss out and spend a lot of time and money | | | | building trust in clients an those big book sales. |