| Printing plants in the great cities are getting so | | | | made with the newest and best presses, feeders, |
| large that they require large capital, and it is a | | | | folders, and supplies. When you see a machine |
| question whether they must not soon follow the | | | | that will produce ten per cent, more than the one |
| development of other large industrial | | | | you have, it pays to make the change and drop |
| establishments, operated by capital, engaging | | | | the old servant. Printing is a ten per cent, |
| high-priced expert people to run them. | | | | business, and with machinery that is ten per cent, |
| However, many of the good publishers of today | | | | behind the times you are just at 0. |
| were originally one-man propositions. Occasionally | | | | As soon as a new printing office is moving well, |
| there is a combination of a good salesman and a | | | | the proprietor should begin to solicit the class of |
| good mechanical manager who work well | | | | work that will fit in best where he needs it. This |
| together, but whatever the personnel, the brains | | | | does not mean cutting prices to get fillers. The |
| and ability must be there as the first essential | | | | only filler worth having is one that pays its ten |
| toward profit-making. | | | | per cent, profit. The manager who once gets an |
| The second essential is an up-to-date equipment. | | | | office to paying a moderate profit, and builds up |
| A good printer may maintain an existence with a | | | | on the principle of keeping it balanced, is on the |
| lot ofold machinery and type, but the money is | | | | road to success. |