| Rich writers understand that writing a book is only | | | | your book aligns with their service, they are |
| the beginning, not an end in itself. They are often | | | | adding value to their clients by telling them about |
| marketers first and writers second. | | | | you. |
| Marketing may sound like a dirty word especially | | | | Now listen up - some businesses have 'lists' |
| to literary or academic writers. I understand that. | | | | running into hundreds of thousands, sometimes |
| I used to feel the same. | | | | millions. Most mainstream publishers on the other |
| But let me ask you this. What's the point writing a | | | | hand are happy if they sell five thousand books - |
| book if you can't sell the darn thing? | | | | this is considered a 'successful' print run! |
| If you really want to make a successful career as | | | | Do it today. Right now. Write a list of 50 potential |
| a writer, you can't afford to ignore marketing. | | | | joint venture partners. |
| What I recommend - if you haven't done it | | | | Feeling nervous or a little intimidated? Yes, we all |
| already - is to think about 'joint ventures' to sell or | | | | do. Even with 20 years experience, I still get |
| promote your book. Don't be put off by the | | | | butterflies at times. But if your goals aren't |
| business jargon - this just means looking for other | | | | making you even a little scared, you're probably |
| people who can help sell and publicize your book | | | | not setting yourself big enough goals! |
| for you. | | | | Breaking through that 'fear barrier' is what |
| So, for example, if you've written a book about | | | | separates out bestselling authors and millionaire |
| childcare, are there any professionals who could | | | | writers from the rest. Even if 40 business owners |
| promote you to their list of clients? If you've | | | | say 'no', and 10 say 'yes' this could make a |
| written a book about dogs, are there online vets | | | | massive difference to your book sales. |
| or dog schools who could promote your book to | | | | Is this book your passion? Does it make your |
| their customers? | | | | heart sing? If so, can you afford not to take this |
| Why would they do it, you might ask? Simple. If | | | | step today. Try it - what have you got to lose? |