| Last week I sold 200 copies of my book to 20 | | | | you can expand on topics not mentioned in full in |
| people. They were members of the Rotary club | | | | your presentation. Potential readers love the |
| and the expected turnout for the event was | | | | opportunity to meet the author and get a deeper |
| poor due to poor weather. The organizer who | | | | understanding of what motivated the author to |
| invites guest speakers was so distressed because | | | | write. Generate interest about the book by talking |
| they expected at least 70 members to show up. | | | | about other chapters not included in your |
| I did my best to assured him it didn't matter. | | | | presentation to wet the reader's appetite. |
| I had of course, agreed to speak with the hope | | | | Step 4 - Sell, Sell, Sell |
| of generating sales so I had to think fast and | | | | Tell you readers the price of your book and |
| came up with this plan to maximize my sales for | | | | explain what a fantastic read it is. Make sure you |
| the day. 20 people walked out of the room with | | | | have at least three - five reviews or testimonials |
| 10 books each because I asked them to. Its so | | | | from your current readers and read these out to |
| simple, just ask, all they can say is no. | | | | the audience. It is always good to have magazines |
| This is a simple 7 step approach to selling your | | | | or newspapers write-ups or reviews about the |
| books to a small audience and maximize on the | | | | book on for potentials buyers to browse through |
| experience. The size of an audience does not | | | | while you are selling. |
| really matter when selling your book, remember | | | | Step 5 - Thank your listeners |
| that one person knows at least 250 people so if | | | | Remember to thank your listeners, reminding |
| there are two people you are addressing, | | | | them that you need their help to sell your book. |
| potentially you may just reach 500 people with | | | | Ask them to tell their friends about your book |
| your message. Networking is the key to | | | | invite them to pickup one of your business cards |
| successful book sales. | | | | or have bookmarks before they leave, give these |
| Step 1 - Your introduction | | | | out at every presentation. |
| Great your audience and tell them you are a | | | | Ask them to exchange cards with you if they |
| professional motivational speaker and that you | | | | have one, this way you can build a very fast |
| give free presentations to social groups in order | | | | database of potential buyers for the future. |
| to boost book sales and to meet interesting | | | | Recommend that the audience can buy more |
| people. | | | | than one copy if they like, make a joke of this. |
| Remember to be humble and thank the group, | | | | Seriously, this does make buyers think of |
| expressing how honoured YOU are to receive | | | | upcoming birthdays, mother's or father's days or |
| their invitation to address them. Most social | | | | Christmas presents. |
| groups are grateful to have interesting speakers | | | | Step 6 - Signed copies |
| who give of their time freely and will support | | | | Tell your listeners that you will personally sign any |
| them with book sales at the end of the | | | | copies purchased today, that way people will pay |
| presentation. | | | | and get their books immediately. It is an added |
| Step 2 - Look for a speaking engagement | | | | reward to get a signed copy from the author |
| minimum 20 people | | | | immediately. It's all about perceptions of value; |
| Most social groups like Rotary, Lions club, book | | | | you add value to the book by offering your |
| clubs etc are always looking for interesting | | | | signature. Always have an order form for those |
| speakers, approach them and offer your free | | | | who have no money and want to place an order |
| speaking service for one hour. | | | | for the book. |
| Step 3 - Deliver a 45 minute speech based on the | | | | Step 7 - Sell multiples |
| contents of your book | | | | Ask your buyers if they wouldn't like to take |
| The 45 minute presentation must touch on the | | | | more than one copy to on sell to their relatives or |
| key topics or chapters of your book, just wetting | | | | friends who could not come that day. Everyone |
| the appetite of your readers and generating an | | | | can always think of at least 10 friends who are |
| interest. Keep the presentation brief, just giving | | | | keen readers and who would appreciate the |
| enough to create curiosity. | | | | favour. |
| Have a 15 minute question and answer session, | | | | Good luck and remember to smile, joke and |
| allowing your listeners to ask questions and here | | | | enjoy the selling experience!!!! |