| One of the most frustrating things about writing a | | | | read the preview; |
| book can be the difficulty in getting it noticed. In | | | | •Publication data page with the copyright |
| today’s market, even bestselling writers | | | | statement; |
| must do their own publicity or kiss some great | | | | •Table of contents; |
| potential revenue goodbye. With millions upon | | | | •First couple of chapters; |
| millions of other products out there, it is | | | | •Ordering info. |
| imperative to give your book every opportunity | | | | This is just a guide - you can feel free to include |
| to be noticed. Here are a few quick tips on how | | | | what ever you think would be most appreciated |
| to promote the sales of your title: | | | | by your target market. This idea is ideal for print |
| Learn from the Oldies… | | | | and e-books and booklets. |
| First-timer? It may be worth while to have a look | | | | Get a Good Publisher… |
| at tapes from the NSA Writers PEG meetings at | | | | When selecting a publisher, make sure you find a |
| the different conferences. While they might be | | | | publisher who can get good distribution. The |
| relatively old, these tapes offer valuable, core | | | | release and the publicity of your book’s |
| information on book promoting. It would also be a | | | | campaign will occur simultaneously. It is important |
| good idea to look through some of the many | | | | to have excellent distribution as your |
| books written about this subject. | | | | books’ reviews could land you a spot on |
| John Kremer's book 1001 Ways to Market Your | | | | the radio (the most-used tool) and in mainstream |
| Books, is one such example. | | | | print media. |
| Invest Time in Public Talks… | | | | Online Book Promotion… |
| If you find that your book targets children, why | | | | Within the context of an Internet revolution, online |
| not go to the source? It has been noted that | | | | promoting is probably the most powerful tool |
| schools are the best location to do a reading and | | | | available to you personally. If you would like to |
| give a talk. Firstly, you are guaranteed an | | | | reach a huge market, it may be a good idea to |
| audience and secondly, kids are | | | | add your title to online articles as well as lists and |
| awesome…they are always asking questions! | | | | guides on Amazon, or even blog about your book |
| Get Creative... | | | | and make use of online press release services. |
| Capitalize on people's love of a free gift, like Julie | | | | You could put yourself through the hassle of doing |
| Ferguson did. She created a unique book promo | | | | this manually, or you could subscribe to a service |
| device that was both useful and cost effective. | | | | that does this automatically, for example |
| She put a preview of her books, e or print, onto | | | | RankTracer. This company will do some online |
| a floppy disc, slapped on an illustrated label (that | | | | promotion and track your book at the same time |
| she designed and printed herself using Avery | | | | – giving you on-the-hour sales rank |
| diskette labels) and simply gave the discs away. | | | | information, graphs, reports and actual sales |
| The preview of each book contains: | | | | estimates. This frees you up to do the offline |
| •The print flyer first with the short blurb | | | | promotional part – which is, after all, a lot |
| about the book and a short author's bio; | | | | more fun. |
| •The book's cover headed by an invitation to | | | | |