| Do you remember as a little kid trying to stand | | | | ideas. People love to help successful people. |
| out and show off in front of your family and | | | | Always keep in mind that you want your book to |
| friends? Maybe you danced or sang a song. | | | | be different.The market wants your book with a |
| Played an instrument. Then as teenagers you | | | | twist |
| dressed outlandishly. Maybe even had colored | | | | Years ago I thought every weight loss program |
| your hair orange--and it wasn't even Halloween! | | | | had been written. There isn't any more to write. |
| We did lots of unique and different things to stand | | | | Hah! That didn't happen. Another author always |
| out and get attention. | | | | comes up with a new book on weight loss and |
| Be a contrarian. Be different. | | | | many of us jump to buy it hoping it is our answer |
| We need to do the same thing with the books | | | | to losing weight. How about cookbooks? Isn't |
| we want to write. Do you want to stand out in a | | | | there enough of them out there? Apparently |
| crowded book market? You can if your book is | | | | not, because new books pop up every day and |
| different. Have a unique idea and twist it a little. | | | | readers welcome them. Books on writing have |
| "Be a contrarian," my mentor Alan Weiss tells us | | | | great titles to interest us such as "How to Write |
| frequently in his newsletters. That is the | | | | A Book in 14 days," or "7 Days," or 28 Days, or |
| secret--be different. | | | | mine is "90 Days." A unique title for fixing cars |
| While you are in the planning stages of your book, | | | | could be, "10 Easy Ways To Fix Your Own Car." |
| before you even write one word, you have to | | | | All of these titles are unique and will catch the |
| decide your slant, your purpose, your reader, and | | | | readers' eyes.Find your niche at the bookstore |
| will it be different than the other books on your | | | | Gather all your ideas and check out the books at |
| subject? If you do this, you could have a great | | | | the bookstore. Look at the book covers. |
| book. | | | | Which ones catch your eye? We know the |
| How to determine the unique purpose of your | | | | book cover design is important. To be different |
| book | | | | could mean an eye-catching cover and title for |
| As an entrepreneur you are going to write a | | | | your book. Look at all books in your category. |
| book with solutions for your client and your | | | | Are you asking yourself, "Will my book be better |
| reader. They want this book. They need it. You | | | | than these?" I hope so because you are |
| are the only one who can write it from your | | | | developing your niche, your creative ideas, and |
| perspective and expertise. Listen to your clients. | | | | how you want to present your book.Now you are |
| When they thank you and praise you what do | | | | ready to write |
| they like about what you did for them. | | | | You've gathered all your notes. You've been to |
| Keep notes on your successes. Tell your clients | | | | the bookstore and know what your book will look |
| and friends you are writing a book. Ask them | | | | like. You have identified ways to make your |
| what would they like to know that would be | | | | book different and unique. You are now ready to |
| helpful to them. Once you have enough notes and | | | | write your great book with a twist. Get |
| ideas you are ready to write you book. Now is | | | | started. Your reader is anxiously |
| the time to decide how can your book be | | | | waiting.Copyright 2007, Joan Clout-Kruse. All rights |
| different from all the others out there. Again, | | | | reserved. |
| you can ask your clients and friends for their | | | | |