| Do you struggle to get new clients? | | | | chance to get to know, like and trust you. |
| Are you uncomfortable selling yourself or your | | | | If you're good speaker-with helpful advice or |
| services? | | | | insights to offer-chances are people in your |
| Do you hate the very idea of sales or selling? | | | | audience will want your products or services. |
| If so, you are not alone. Let's face it...We've all | | | | 3) Teleseminars: If you hate standing in front of |
| had the experience-or at least heard | | | | an audience, but like teaching, you can enjoy |
| horror-stories-of being "sold" something we really | | | | many of the benefits of public-speaking by |
| didn't want or need. And few people enjoy being | | | | hosting free or paid teleseminars (speaking |
| pressured into buying anything. | | | | engagements held on the phone). They're cost |
| So it's no wonder the mere thought of selling | | | | effective and becoming more popular every day. |
| leaves a bad taste in so many people's mouths. | | | | Plus teleseminars have a whole host of uses...You |
| Luckily there are plenty of ways to get people to | | | | can record and sell them later. Give 'em away for |
| buy without "selling" a thing. | | | | free as bonuses or viral marketing tools. And post |
| In fact, the best salespeople I know avoid | | | | them on your Website to build credibility. |
| hard-selling like the plague. And they often don't | | | | 4) Free Reports: No one likes being sold, but most |
| cold-call either. Instead they position themselves | | | | people enjoy getting things for free! Especially if |
| as helpful experts. | | | | what they get actually solves a problem, answers |
| How? By offering solutions to their prospect's and | | | | an important question, or fills a need. |
| client's problems...By providing useful information | | | | So don't create a Website or send sales letters |
| without being asked...And by becoming someone | | | | with the primary goal of getting people to buy |
| their prospects and clients know, trust and like. | | | | from you. Instead, offer them something useful in |
| When you do this, over time, people come to see | | | | the form of a free report, audio or other helpful |
| you as the expert. Then, instead of you chasing | | | | item. If they're impressed with the info they'll |
| after them, they end up chasing after you. | | | | remember you and want to buy without you |
| Because they've decided you are the person they | | | | ever "selling". |
| need to solve their problems and help them | | | | 5) Press: It's hard to beat the value of getting |
| achieve their goals. | | | | your name in magazines or business journals. And |
| Thankfully, you are probably already an expert at | | | | you don't need to be a writer to make it happen. |
| something related to what you do. Otherwise you | | | | If you are doing something different, or valuable |
| wouldn't have the business you have today, right? | | | | to your community, chances are it might make |
| So all you have to do is become known as the | | | | good news. And many papers and social |
| expert you already are. The most effective way | | | | networking sites have events calendars you can |
| to do this is by publicly offering useful ideas and | | | | take advantage of. A simple press release can |
| information. | | | | get your event listed, staff writers interested, and |
| Best of all, it's easy to do. Here are six simple | | | | you interviewed. |
| ideas to get you started on the road to | | | | 6) Article Writing: If you like writing, articles can |
| expertdom... | | | | quickly increase your standing as an expert. Write |
| 1) Publishing: Nothing screams expert like a book | | | | your own newsletter to regularly get your |
| (or e-book) with your name on it. And these days | | | | wisdom in front of clients and prospects. Articles |
| you don't have to be a writer-or get a | | | | published in magazines and newspapers make you |
| publisher-to enjoy all the benefits of having a | | | | an instant expert. And posting articles in online |
| book. | | | | article databases and social networking sites gets |
| If you do write articles, compile a bunch on a | | | | your name out into the world. |
| similar topic into an e-book. If you don't write, you | | | | Just be sure to always include your Website in |
| can interview other experts and record a CD. Or, | | | | your signature or byline so anyone who is |
| have the interview transcribed into an e-book to | | | | interested can contact you. Send them to your |
| sell online. You can also collaborate with a writer | | | | Website for a free report is even better. Then |
| or have a book ghostwritten for you. | | | | they have even more opportunity to get to |
| If you want to have a print book, the easiest | | | | know you and what you can do. |
| way is by using a print-on-demand publisher. That | | | | The beauty of all these ideas is they're fairly |
| way you don't risk ending up with hundreds of | | | | inexpensive and extremely effective. Plus, some |
| unsold copies in your closet. And many can even | | | | even generate revenue directly! |
| drop ship books to buyers without you lifting a | | | | Of course, the key to making these ideas work is |
| finger. | | | | consistency. So pick two or three and commit to |
| 2) Public Speaking: Entertaining, informative | | | | doing them regularly. Before you know it, your |
| workshops and seminars draw new clients like | | | | phone is going to be ringing with new clients |
| bees to honey. Why? Because they automatically | | | | wanting to hire you and only you-and you won't |
| position you as an expert. And they give people a | | | | have to sell a thing. |