| So you've written your eBook. It's all finished. It's | | | | return for a commission (anywhere from 50 of |
| edited and polished. It's got cover art. It's been | | | | your portion of the price to 100% of the selling |
| formatted. You've even decided how you are | | | | price) people will promote your eBook to their list. |
| going to publish it. You've even put it up on the | | | | In fact, you may be able to create a bonus |
| site! You're all done aren't you? Just sit back and | | | | promotion. With this technique everyone gets to |
| watch the money flow in. | | | | supply a bonus for purchasers in return for |
| Hardly! | | | | promotion. Not only do they share in the |
| Now comes the hard part. Advertising or, in | | | | commission, but their bonus will promote the |
| internet marketing speak, driving traffic to the | | | | affiliates' site to anyone who purchases the book |
| sales page. | | | | -- from anyone. |
| Without traffic you are highly unlikely to ever sell | | | | 3. You can use pay per click advertising. |
| anything at all. | | | | Have you ever wondered where those ads that |
| So how do you advertise your eBook? | | | | you've been making money with come from? It's |
| Here are 4 ways that you can advertise or | | | | called pay per click advertising and it can apply to |
| promote your eBook. | | | | Google Ads or to banners. The concept is based |
| 1. You can send out notices to your mailing list. | | | | on displaying the advertisement to a percentage |
| You do have a mailing list don't you? On the | | | | of visitors to any site that uses the service. |
| internet especially having a mailing list is | | | | Every time a viewer clicks on the advertisement |
| mandatory for long life of your business. People | | | | and visits your site you pay the service a fee. All |
| typically stumble on internet sites and are unlikely | | | | of the search engines have a version. However, |
| to find them again. Your mailing list allows you to | | | | currently the Facebook version is being promoted |
| keep in touch with people who have visited your | | | | as the most cost effective. |
| site in the past. Most best selling authors have a | | | | 4. You can write reviews of the book. |
| list which they will promote to before the book is | | | | This works best for eBooks being sold through |
| released. In fact, that's how they become best | | | | the traditional booksellers. Unlike most of the |
| sellers. They treat the book release as a product | | | | other promotions this one only works after the |
| release. They build up a demand and take | | | | book has been released. It's also slightly |
| pre-orders... sometimes at a discount or with a | | | | underhanded. Basically it consists of having your |
| bonus! That way they can submit a mass order | | | | friends read an advanced copy of your book. |
| for the book. Or at least have a run on the book | | | | They then sign on to the booksellers' sites and |
| as soon as it is released. | | | | write up a (hopefully positive) review of your |
| 2. You can arrange for affiliates to promote your | | | | book. The more reviews the better the bookseller |
| eBook. | | | | believes in the book. With enough positive reviews |
| If you don't have a big mailing list one option is to | | | | they may even promote your book themselves. |
| get other people to promote your eBook. In | | | | |