| I was spending a lot of time trying to arrange | | | | came I was not impressed enough to continue |
| appearances, giving lectures, setting up book | | | | promoting the book. Maybe if I had continued it |
| signings, doing a virtual blog tour, writing and | | | | would have sold enough copies to even things |
| sending media releases, and writing articles about | | | | out, but I had to go back to trying to make a |
| the topic and posting them on free article | | | | living to pay for what I had already invested. |
| directories where other people would pick up | | | | Maybe I didn't get a financial return on my |
| stuff. Additionally, I was querying medical | | | | investment, but what I did get from the |
| magazines hoping to get an article published there. | | | | experience is an education. I learned so much |
| There was constantly something to do every day | | | | from writing and publishing that book-not just |
| to promote that book. | | | | about stem cell research but also about the |
| I spent close to $4,000 on traditional marketing | | | | publishing industry, how a book goes through the |
| because I hired a publicist to help me. To spend | | | | process at a publishing house, and what BEA and |
| that much time and money on it, I needed the | | | | other books trade shows are all about. I also |
| sales from the book to cover at least my | | | | learned a lot about how to market a book. I've |
| investment in order to say that it was worth the | | | | learned that the best way to market a book is |
| time and effort. When that first royalty check | | | | online. |