| Concert promotions make use of several | | | | piece of publicity about upcoming shows, events |
| strategies to gain more viewers and supporters. | | | | and appearances on TV. In addition, fans and |
| Expensive or inexpensive ways can be done just | | | | supporters can view their favorite band’s |
| to make a concert successful. With this, concert | | | | profile and song list through the website. Online |
| organizers must use their available resources to | | | | promotion is effective because of the growing |
| promote and market a specific musical show. | | | | number of Internet users. A specific band website |
| There are many ways for concert organizers to | | | | can be viewed by anyone, including the fans, |
| promote a concert. Some of these possible ways | | | | other musicians and even potential clients. |
| are through marketing prints, online promotion and | | | | Media Exposure |
| media exposure. | | | | It is the concert promoters’ responsibility to |
| Marketing Prints | | | | seek for TV and radio stations that are willing to |
| There are many printing companies that offer | | | | announce events for free. This can be done |
| offset printing for marketing collaterals. The | | | | through negotiations and notifications many weeks |
| offset method is commonly used for marketing | | | | in advance. The announcement must include the |
| purposes. This is ideal for big concerts and shows | | | | date of the concert, time, venue, ticket outlets |
| that require a huge amount of marketing prints. | | | | and the ticket prices. Concert promoters must |
| These marketing outputs include flyers, posters | | | | send letters to the management of certain radio |
| and banners. However, for some bands that are | | | | or TV stations to arrange an interview with a |
| just starting up to be popular, digital printing is the | | | | particular band or musician. |
| best method for them. Creating concert prints | | | | These are cost-effective ways to promote a |
| digitally is a cost-effective method for promoting | | | | band concert. Other possible ways can be done |
| a mini-concert. This is because clients can opt to | | | | by the band members themselves. Word of |
| print small quantity of prints from 1 to 50. | | | | mouth is also a way to let the people know about |
| Online Promotion | | | | a certain musical show. Moreover, band members |
| Web presence is important for bands whether | | | | can encourage their families, relatives and friends |
| they’re having a concert or not. Creating a | | | | to watch their concert. |
| website is advisable for any musician to have a | | | | |