| For a business owner, creating a clever and | | | | sub it in. |
| eye-catching brochure is an integral aspect of | | | | 3) Use Bullets and Headlines: Brochures should be |
| getting the business' brand noticed by showing | | | | designed for maximum skim-ability. That means |
| prospective customers what you're all about in | | | | that if someone just wants to give the brochure |
| the most clear, concise way. If your brochure is | | | | a once-over, they should be easily able to |
| designed well and was created with by a | | | | understand what you're all about just by reading |
| professional commercial color printing company, | | | | the key bullet points or descriptive headlines. |
| you can really have maximum impact and in turn | | | | Leave the lengthy yet beautiful prose for other |
| generate more clientele. But for some who have | | | | projects. With brochures, it's all about short, |
| minimal graphic design or marketing experience, | | | | punchy sentences. In the headlines and bullet |
| producing a quality brochure with maximum | | | | points you should include the most important |
| impact is easier said than done. If you tend to fall | | | | information and selling points. |
| in that category, here are a few tips to help you | | | | 4) Less is More: An important rule of thumb in |
| design a creative, attractive, and overall | | | | brochure design is that when in doubt, less really |
| successful brochure that will look great when | | | | is more. A crowded and cramped brochure may |
| finalized by a commercial color printing company. | | | | look great to you, but it will most likely give the |
| 1) Use Color: Color printing services can really | | | | reader a huge headache and make them chuck |
| make all the difference in terms of getting your | | | | your hard-work right into the nearest trash |
| brochure circulated. It makes your brochure bold, | | | | receptacle. Don't be afraid of white space. In |
| sleek and attractive. It's been said that the | | | | design, white space is helpful to reader because it |
| average person will spend seven seconds looking | | | | helps guide their eyes along the brochure and can |
| at your brochure before they decide if it's going in | | | | direct them from one point to the next. Besides |
| the garbage can. That means that you have a | | | | the actual content, this "less is more" mantra can |
| short window of time to really grab their attention | | | | be applied to the fonts used as well. Try to stick |
| and unfortunately, a black and white brochure isn't | | | | to three fonts max in the brochure. Also, make |
| going to get their attention in the same way as | | | | sure that they are of the same type family and |
| one printed in bold colors. | | | | don't pose a jarring contrast from one another. |
| 2) Use Images and Photos: As stated above, you | | | | 5) Use Professional Color Printing Services: |
| have a small window of time to reach the reader. | | | | Although it is less expensive to print from home |
| Being that humans respond to not only colors, but | | | | or the office on a color inkjet printer, it really |
| images, you should use them to your full | | | | doesn't have the same level of polished |
| advantage. Choose photos that really illustrate the | | | | professionalism as when it's done by a shop that |
| services in the brochure. If there is a block of | | | | specializes in color printing services. |
| text that can be better explained with a photo, | | | | |