| Online publishing is not so difficult. You can just | | | | complete and comprehensive folder. Write a plan |
| make a Blogger or Wordpress account and | | | | and include what you need in your publication. |
| suddenly become a self-published author or you | | | | Clearly define your goals and your targeted |
| can use software like FrontPage to create a nice | | | | segment of readers.o You'll need to explain the |
| web page or you might as well start publishing a | | | | pictures and the graphics, especially when the |
| periodical newsletter. It's your call. The more you | | | | designer is not experienced in your field of |
| surf the Web and collect ideas from other sites, | | | | expertise and doesn't know your products. You'll |
| the more skilled you become. | | | | need to write proper captions for each picture, |
| However, it comes a point in time when you | | | | especially when you want to include enhance a |
| want to promote your business and your skills via | | | | story with it. And you'll also need to specify how |
| traditional printed publications (business cards, | | | | exactly is a certain picture relevant to the content |
| brochures, fliers or newsletters). And you'll | | | | and where it should be included. Don't expect your |
| probably be tempted in self-publishing again. | | | | publisher to guess or to know things that are not |
| Although online things are simple, there are other | | | | related with his/her job. Provide good quality |
| factors you should consider offline: quality of the | | | | pictures (at least 300 dpi - for printing).o |
| paper, image resolution and quality of the graphics, | | | | Proofread the publication prior to printing. Ask a |
| pagination, distribution and so on. If you are | | | | third person to proofread it too. Sometimes small |
| serious about your business, you'll make sure all | | | | mistakes might escape even the most trained |
| the above factors are executed at the highest | | | | eye. That's also the right time to decide whether |
| standards. And how?o Choose a professional | | | | you want some changes or not. Then give it back |
| desktop publisher. That's not so difficult. Desktop | | | | to your publisher for the final touch.o Print your |
| publishers are usually designers skilled in working | | | | publication with a professional printing house. No |
| with different publishing software (PageMaker, | | | | serious printing house will publish your document |
| Adobe InDesign, QuarkXPress etc) or different | | | | without proofing the quality of the layout and |
| publishing systems (combining computer, software | | | | graphics first. This is what they can see in a flash, |
| and high-tech printers). You might get a lower | | | | so there you'll have no problems. The content |
| quote if you employ a student from a local design | | | | though. that's another story. So once again: make |
| school.o Team up with your desktop publisher. He | | | | sure you have no grammar/spelling errors and |
| (or she) doesn't know what your goals are and | | | | you'll be fine. |
| you cannot demand him/her to meet your | | | | Follow these simple steps and you will have a |
| expectations if you don't provide backup. So start | | | | professional publication. Remember: desktop |
| organizing your data: texts, photographs, graphics | | | | publishing is not always for the do-it-yourselfer! |
| and branding guidelines. Give your publisher a | | | | |